January 1, 2011

Islamabad Fashion Week January 27 2011

Thursday, January 27, 2011 at 12:30pm -

Sunday, January 30, 2011 at 10:30pm
Serena Islamabad

ISLAMABAD THE COUNTRY’S CAPITAL ENROUTE TO BEING THE FASHION CAPITAL http://www.ifw.com.pk/ The first ever Islamabad Fashion Week will indeed create both history and inclusion of Islamabad in the world’s fashion capitals.Pakistan has a burgeoning fashion industry which is evolving every second, though embryonic by world standards, local fashion industry has developed massively in the last decade and as it continues to expand it ...becomes important to institutionalize the business of fashion. Islamabad Fashion Week 2011 will provide a platform where foreign buyers and local fashion brands will meet. This four days very high profile fashion extravaganza will showcase the leading fashion brands of Pakistan through fashion runway shows and multimedia presentation. This event will adhere to the international standards and will utterly be a trade event. Islamabad Fashion Week 2011 will present 32 Fashion Runway Shows and 32 business presentations by local brand manufacturers for foreign buyers and media. We are expecting some 80 top fashion brands to participate in this fashion week. The haughty persona of Islamabad will compliment well with the four days fashion week festivities of international glitz, glamour, business and party. The objectives of holding IFW are:To introduce Pakistan’s fashion-related businesses to both domestic & international buyers to further assist them in the creation of effective business link.To widen the international network of Pakistan’s fashion/textile businesses.To assist in the promotion and development of small and medium enterprises in Pakistan, especially those whose scope of production is related to fashion accessories.To showcase the “One of A Kind” items that is part of the rich Pakistan’s culture & tradition for both domestic & international buyers to appreciate the values behind them to further open the possibility of business.To keep on promoting Pakistan, as a professional, convenient and yet friendly area for MICE (Meetings, Incentives, Conferences, and Exhibitions


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