June 10, 2011

iFFi-K ALLAH REHAM KARDE (Official Video)

IRFAN KHAN a.k.a iFFi-K is a Leicester (Midlands, U.K) based Singer who was born in Gujranwala Cantt, Pakistan. His music specialises in Bhangra/Urban/Hiphop and he posses a versatile method of singing in Punjabi and Urdu/Hindi. Iffi started his music career in 2003 with Birmingham (U.K) based amazing music producer Pala Uppal and released his 1st music album Called *Emotions* in 2005 by Music Mind Record label.

In 2006 Iffi become a Student of Pakistan classical singer *Ustad Hussain Baksh Gulo* alongside one of UK's most talented Singer/MusicProducer/Rapper *Hunterz*. After becoming the student, Iffi started his classical training and also finished his 2nd Album *Sohniyeh Teri Surat* produced by Hunterz and Internationally released by MovieBox records. Iffi shot his music video in Mumabi (India) with one of India's most inspirational Video Director R.Swami of the song *Sohniyeh teri Surat*. 'Sohniyeh teri Surat' released in 2007 and was one of the most listened-to tracks of U.K industry.

'Sohniyeh Teri Surat ft Hunter'z was a major success and received much appreciation in the UK. This encouraged Iffi to produce his new album “RHYTHM ON FIRE”. Released UK, USA & Europe by MovieBox Records and Pakistan & India by EMI Pakistan in 2010. Almost 2 years in the making the album has given the Midland based singer the opportunity to travel many corners of the world looking for new sounds and ideas. The 12 track album features world-class Asian music producers from the U.K Pakistan, India and Greece. There are Seven tracks in Punjabi and Five tracks in Urdu/Hindi, the music is a combined flavor of Urban, Dance soul, Reggaeton, R‘n’b, Hip-hop, Bhangra, Romantic and Club Mixes. Three videos have been shot for this album and the first video has been shot by one of Pakistans most talented Directors' Jalal Post House.

In 2011 Compelled by the ever deteriorating conditions in Pakistan, Iffi-K became one of the first overseas artists to return to Pakistan inspite of its troubled climate, in an effort to unearth the root cause of the constant contentions in his homeland. Music was the ideal platform for Iffi-K to feature the doubts and dilemmas faced by the people of Pakistan.
The lyrics highlight the discourse between the Pakistani Nationals and Brothers in Islam in constant conflict with each other, inspite of sharing one love for the same Faith and Belief. The heartfelt words accenuate the intensity and sheer thoughtlessness of Mosques being targets of hate and violence, moreso at times of prayer. The song finally goes on to unveil the lives of those politicians who themselves live as kings, whilst the less fortunate battle with the neverending trials and tribulations of their lives, shrouded in the perils of poverty. This video for the single has been shot in Quide-Azim, Abdullah Shah Gazi, DattaSaab Mazzar and many more places in Pakistan where the words of this single can be visualise and song called 'ALLAH REHAM KARDE'.

Iffi has been released three albums, 'EMOTIONS' (2005), 'SOHNIYEH TERI SURAT' (2007), 'RHYTHM ON FIRE' (2010) ,Pakistani Charity Single 'ALLAH REHAM KARDE' (2011) and many singles in various music producers around the world and worked with world most famous Music producers such as: Hunterz, Tiger Style, Kam Frantic, D-Boy, Kami K, Jawad Haider (JKD), Sangra Vibes, Cheshire Cat, Pala Uppal, Dj Harps, Ali Mustafa & Sohail Abbas (Pak), Rajeev Bhatt (India). Iffi has performed Internationally aswell as almost the whole of the UK. His performances have been loved in Dubai, Pakistan, India, Greece, Norway, Spain, Holland and throughout the whole of U.K.

Iffi-K is working on many more new projects/album and singles.

For all bookings and PR contact:
0044 (0) 7404222683

For all North U.K bookings contact:
Riff (R.H Media) 07746537555

For U.A.E Bookings & PR Contact:
Mirchi Events & Entertainment (Saad Dj 00971553105757)



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