December 20, 2011

Imran Khan. The Man in White Calls -- Literally.

A normal Sunday morning brought with it an extraordinarily wonderful surprise for half of Karachi city when a mysterious telephone call from Pakistan's charismatic politician, the Pakistan Tehreek-i-Insaf chairman, Imran Khan, brought half of the sleeping population to its feet. The message, recorded in Urdu went as follows:

“Assalam-o-Alaikum. This is Imran Khan speaking. How are you? I am coming to your city to bring everyone together on December 25 at Mazar-e-Quaid for a peace rally. I hope that you can break all the shackles and take part because at this rally we need to make the beginnings of a new Pakistan. I will be waiting. Thank you.”

It was initiated in Lahore, before the rally at Minar-i-Pakistan on 30th October, 2011, as a new marketing strategy and its huge success encouraged the party to employ it again to convince the residents of Karachi.

The phone campaign has been going on for a week. “Around 300,000 people will be receiving the recorded messages on their PTCL landlines,” explained SM Ilyas at the PTI Karachi office. This is about half of the total number of subscribers in the city.

This new method of invitation is more personalised and has gained an enthusiastic response from the young and old alike, who seem keener on attending the peace rally. As Saba Abid said on Sunday morning:

“I was shocked to hear him. In the beginning, I couldn’t understand why he was calling me. I think it’s a creative way to advertise, except for the part of waking up people early in the morning.”

Imran Khan has been rapidly gaining a strong following over the past few months as people nationwide are starting to look at him as the single ray of light in Pakistan's bleak future. His ideas have touched many and his promises given hope. Will the man in white truly be able to wake up the sleeping masses and fill them with inspiration to work honestly for their country? Only time and your vote will tell us that!

All Content is Property of Events Pakistan Publishing It without Permission is not allowed,This Article is written by Mahnoor Moshin,This article displays personal views of the writer.

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