October 2, 2012

Issey Miyake Launched in Karachi



 Issey Miyake is well known Japanese’s brand; it launched three of its fragrances in a luminary event on 29th September at Art Chowk, Clifton Karachi. Issey Miyake is a well known Japanese brand which has been bought in Pakistan by Multitech  A well established name for bringing famous beauty brands in Pakistan. .



Issey Miyake Launch was attended by celebrities and socialites like Faakhir, Nadia Hussain, Maria Wasti, Faizan Haq, Neshmia Ahmed, Farishteh Aslam, Anita Ayub and many more

            Maria Wasti                     Nadia Hussain                      Faakhir


Issey Miyake  first fragrance, the light aquatic-floral L'eau d'Issey for women, was launched in 1992. The name L'eau d'Issey (engl.: Issey's water) is a pun. In French, it sounds identical to "l'odyssée" (engl. odyssey).The bottle, designed by Miyake himself, is based on the view of the moon behind the Eiffel Tower from his Paris apartment.



The scent was followed by L'eau d'Issey Pour Homme (for men) in 1994. L'eau Bleue d'Issey Pour Homme was introduced in 2004; and its evolution, L'eau Bleue d'Issey Eau Fraiche was introduced in 2006. Every year since 2007, Issey Miyake has brought out a "limited time only" fragrance for ladies in which he brings in a "guest" perfumer. In 2007, he launched 'Drop on a Petal', and in 2008 he launched 'Reflections in a Drop'.

A new Issey Miyake men's fragrance, L'eau d'Issey Pour Homme Intense, was introduced at Nordstrom in the United States in June 2007, with a larger worldwide rollout following in September 2007.


The launch event organized by Catwalk and PR by Catalyst PR & Marketing.

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