October 10, 2012

Teena by Hina Butt’s Bridal collection LAUNCH at PFDC Loreal Paris Bridal Week

 Lahore, October, 2012: Teena by Hina Butt’s debut fashion show at PFDC Bridal Week was the launch of her formal and heavily embellished semi formal collection, inspired by the Baroque era. The collection was named ‘Ode to Sophia’ - a romantic lyrical song for Queen Sophia. The Baroque era flourished in Europe during the late 16th to the 18th. 
 “We have used a variety of luxurious fabrics such as velvet, silks and satin to impart an opulent and grand feel to the collection,” said Hina Butt, who explained that she had been thinking of this collection for a long time ever since she visited an exhibition of the Baroque era in France. “This collection is our take on how the Baroque influence translates into contemporary fashions.” 
The bridal showcase also featured power couples Omar and Natasha Nabi and Anusheh Asad and Asad Muzaffar who walked the ramp for Teena by Hina Butt. The collection also included men’s wear. The collection received an overwhelming response. 
“We have seen a tremendous growth in the bridal industry in the country with innovations, grandeur and opulence becoming the new names of the game. In addition this provided me with a chance to show what is upcoming season all about”, said Hina Butt, the CEO of the label Teena which is an extremely short span of time has expanded to become one of Lahore’s most renowned and visible fashion labels.
 The color palette for the collection was rich, consisting of hues of pastel pinks and nude fonts. It ranged from deep and burnt colors such as oranges, burgundy and ruby red to pale pastels, beiges and whites. A royal feel has been imparted to all embellishments used on the saris and other garments. 

 Hina Butt is one of Pakistan’s most promising young designers who in an extremely short span of time has created a niche for herself. Hina Butt’s fashion forward label Teena is everything young women look for when going out shopping: it’s feisty, it’s fun and it’s extremely funky. Unlike other upstart labels, Teena by Hina Butt began with a solid business philosophy and strategy which helped the brand grow rapidly and swiftly into one of the country’s most recognizable labels. 


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