Lahore, March 01, 2013: Alkaram Textiles launched their dazzling spring / summer collection volume 1, 2013 in Alkaram Galleria, Y Block, DHA, Lahore . Each theme is an exploration in design and color inspired by seven selected moods which personifies an alkaram woman. A wide array of distinct themes is made available in one collection which includes Nouvelle Collection, Vintage Collection, Summer Tribes, Intricate Patterns, Hand Crafted, Avant Garde and Splendor Shade.
The concept was brought to life at A.K Galleria, Y block, D.H.A, where top notch models like Marium Shah, Sana Khan, Nooray, Anoshay Asad, Aleezay Rasul, Anoshay looked spectacular in different shades of alkaram’s collection. Aside from the models, seven renowned personalities such as Aasma Mumtaz, Asfa Nabeel, Sara Shahid, and Frieha Altaf were adorned in extravagant apparels in various hues by alkaram.The vision for this concept is “Discover your shade”
The iconic collection has baroque detailing that explores nature in its various shades and colors. With flowing patterns and novel cuts, the collection has a competitive edge. A spokesperson for alkaram commented “Our Spring / summer collection is inspired by rich and natural colors which will be used for our transitional season portraying various moods in form of our prints”
The launch event was organized by Catwalk Productions and PR handled by Catalyst PR & Marketing was attended by socialites, celebrities and designers.