May 10, 2013

3rd PAS Awards

 The 3rd PAS Awards were held on Friday, 26th April, at the Expo Center. Adcom dominated the night at the PAS Awards 2013, walking away with six awards, including two big wins in the Best Original Local Campaign and Campaign of the Year categories for Telenor Easypaisa Khushaal.

The other big winners from the night were JWT Pakistan (5 Awards) while Lowe and Rauf and Red Communications won 2 Awards each.

The event was managed by CKO with celebrity management by Moiz Kazmi. The backstage was handled by Production021 with hair and makeup by Sabs Salon. The award function had performances by Strings, Komal Rizvi, Zoe Viccaji, Akhtar Chanal Zehri and Shahid Nazir of One Pound Fish fame. Photography by Ahmed W Khan

 Following is a complete list of winners from the evening:

Campaign of the Year: Adcom for Telenor EasyPaisa Khushaal
Best Original Local Campaign: Adcom for Telenor EasyPaisa Khushaal
Passion for Pakistan: Shoot at Sight for National Ka Pakistan
Best in Digital: Creative Chaos for Magnum The Royal Treatment
Agriculture and Related Industries: Adcom for Engro Zarkhez
Beverages (cold): Walter for Pepsi Made for Cricket
Textile, Fashion and Accessories: Red Communication Arts for Servis Shoes for Everyone
Telecommunication and Hardware Manufacturers: Green Man’s Ark for Nokia Liked by a Million
Soaps and Handwash: Lowe & Rauf for Lifebuoy Global Hand Washing Day
Packaged Foods: JWT Pakistan for Shan Shoop Launch
Household Care: Manhattan International for Harpic Mohallah
Healthcare and Fitness: BE DDB for Sucral Zero Calorie Sugar
Confectionary and Snacks: JWT Pakistan for Halls Aeroplane
Fabric Care: Spectrum Y&R for Bonus Tristar Do Gunnah Sasta
Consumer Electronics: Red Communication Arts for Pel Arctic Sub Sey Thand Fridge
Haircare: JWT Pakistan for Sunsilk Expert Studio
Cosmetics, Personal Care and Hygiene: JWT Pakistan for Vaseline Total Moisture
Ice-cream and Desserts: JWT Pakistan for Walls Badami – Khao Badami
Media: Jang Media Group for Kaisa Hoga 2012
Telecom Service Providers: Adcom for Telenor Mobile Internet
Beverages (Hot): Maxus for Nescafé Basement
Automotive and Transportation: Manhattan Communications for Servis Tyres, Grip Servis Jaisi Toh Fikar Kaisi
Banking and Financial Services: Adcom for Telenor EasyPaisa Khushaal
Children’s Products and Services: Ogilvy & Mather Pakistan for Cerelac Chanda Mama
CSR and Public Servis: Geo for Zara Sochiye
Retail: Adcom for Gourmet Corporate Campaign
Breakfast Food and Dairy: Lowe & Rauf for BlueBand Bradman
Culinary: IAL Saatchi & Saatchi for National Recipe Mix Rung Bharti Jaao.


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