May 9, 2013

Magnum Bar at PFDC Sunsilk Fashion Week 2013






 Lahore, April 26th to April 29th 2013: In the midst of plethora of multitude of brands such as Ayesha Hasan, SanaSafinaz, Maheen Karim, Ali Xeeshan showcasing their collection in an aura of effervescence at PFDC, one could not miss out on Magnum Bar setup, which added a jovial element to the magnificent event. Magnum’s Brand ambassador was the iconic Ayaan. 


Magnum introduced an exclusive concept with the theme being ‘make your own chocolate’. This allowed the crowd to indulge in chocolate madness and enabling them to add a drizzle of their most desired chocolate flavor.          



 Magnum’s ice cream was made available in three distinct variants including Magnum Classic, Magnum Almond, & Magnum Chocolate Truffle. Magnum Classic is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate; Magnum Almond is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds & Magnum Chocolate Truffle has chocolate truffles surrounding soft chocolate ice cream covered with thick and cracking Belgian Dark chocolate.



The guest in attendance included crème la de crème of the fashion world and esteemed personalities including Ayesha hashwani, Tapu javeri, Huma Adnan, Frieha Altaf, Shehla & Salim Chatoor.
The PR of the event was handled by Catalyst PR& Marketing. 


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