May 10, 2013

“Magnum” presents the photographic book, "Tapulicious 2" by Tapu Javeri

Karachi, 4th May, 2013: “Tapulicious 2”, a sequel of the scrumptious book was successfully launched by  Markings Publishing at Indus Valley School of Art s and Architecture. Magnum, being the only sponsor of the book created perfect synergy by associating itself with the brand, both depicting “finer things in life”. 

The launching ceremony was hosted by Hasan Amin started off by giving accolades to the acclaimed designer & author of the book, Tapu Javeri. Kiran Aman, Brand council member of Magnum was the first person called upon at the podium to speak about the event. 

Mr.Muneer Taufiq, Brand Manager Magnum was then called to share his views about the launch of the second book. Lastly, Tapu was invited to talk about the book who said” If you want a taste of my book, you’re going to have to eat it”.
 Tapulicious 2 is a continuance in the photographer’s series of photography books. This volume chronicles his days at Xtra magazine  from the early 90s, to the present. Tapulicious 2 covers people from all walks of life from renowned model Aminah Haq, to prominent writers such as  Hanif Qureshi and Arundati Roy, the famous Bilawal Zardari Bhutto, to the eminent names in the media world- Fawad Khan & Babra Sharif to legendary singers such as  Boney M and Alamgir.

Tapu Javeri has progressed to becoming one of Pakistan’s most talked about and widely published photographers, starting from a tiny dark room at home almost 25 years ago. An Anthropology BA from Bard College, New York, prepared Javeri for observing the world while photography enabled him to frame it through a camera lens. Yet, Javeri’s style is more creatively assertive than observational. Both as an artist using mixed media (oils and photos) and a photographer, Javeri has always believed in a strategy of shock and awe, sometimes combining erotic themes with organic imagery at other times generating cheeky, ironic images that redefine the public’s notion of celebrities. In the 90’s he worked on the avante garde magazine Xtra as Photo Editor with co-author Arif Mahmood, painting a bathtub gold for actor Resham and coating boy band Awaz in luminous paint offset by black light. His work has appeared in numerous publications including Herald, Newsline, Gallerie (India) and Visage.

 Speaking recently about the book Tapu javeri commented” “This book is a celebration through the years of not just fashion personalities, but interesting people from various backgrounds. Pulling out unseen images from my extensive archive, Tapulicious 2 packages and delivers them in an engaging way.”    

The attendees  including Maheen Khan, Nomi Ansari, Sanam Chaudhry, Zeba Bakhtiar, Wardha Saleem, Feeha Jamshed, Ayyan, Cheena Chapra, Fareshteh Aslam, TU Dawood, Nazneen Tariq and more. 
The PR of the event was handled by Catalyst PR & Marketing. 


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