May 9, 2013

Samsung Galaxy S 4 Launches in Pakistan





 A Life Companion for a richer, simpler and fuller life

GALAXY S 4 gets you closer to what matters in life, bringing your world together 


Lahore, May 6, 2013 — Samsung Electronics Pakistan announced the launch of fourth generation GALAXY S, the GALAXY S 4, designed to get you closer to what matters in life and bring your world together.

Understanding what matters most to us in our lives, the Samsung GALAXY S 4 was developed to redefine the way we live and to maximize our fulfillment of life. This sleek and innovative smartphone makes every moment of life very meaningful; it understands the value of relationships, enabling true connections with friends and family.  It believes in the importance of an effortless user experience, making your life easy and hassle-free; and, it empowers your life, helping take care of your well-being.






The beauty of the phone is the highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape. The Samsung GALAXY S 4 is slimmer yet stronger, with less to hold yet more to see. It has come up with simply unreal beauty. At launch, two color options will be available - Black Mist and White Frost; with a variety of additional color options to follow later this year.

“With the GALAXY S 4, Samsung is again going to enhance the way we live,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “All the innovative features of GALAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”





On the upcoming launch of Samsung Galaxy S4 in Pakistan Managing Director of Samsung Electronics Mr. Jung Huyn Park said, “The showcasing of the anxiously awaited Samsung Galaxy S4 in Pakistan is definitely a breakthrough moment”. 
He further added, “Smartphone market in Pakistan is highly auspicious for companies like Samsung to launch their products. The kind of smartphones people like here is definitely an opportunity that Samsung can capitalize on in times to come.”
Mr. Farid Ullah Jan, also took the opportunity to express his views on the forthcoming launch. “Smartphone culture in Pakistan has evolved unprecedentedly and this is manifested in their increased liking for phones that offer them diverse and easy to use features in terms of accessibility and interactivity”. 







“Samsung Galaxy S4 is a phone that is line with these developing consumer trends, and hence its arrival in Pakistani markets can help the brand boost its consumer base in these countries”, he said.


The milestone launch event of Galaxy S4 commenced with an amazing dance performance, which was a rendition of the viral song Gangam Style by Psy. Amna Kardar hosted the guests towards the blue carpet. This followed Natasha, Master of Ceremonies who whereby invited Mr. John Park, Managing Director of Samsung Pakistan to present a preface product presentation. She then invited Mr.Faridullah, Business Head of Mobile Phones in Pakistan & Mr. Ahmed Babar at the podium to highlight the key features of Galaxy S4.   









Since Samsung and its products are synonymous to making a unique style statement, prominent fashion designer Ali Xeeshan provided a glimpse of how Samsung technology and fashion go hand in hand with his latest LED dress collection. The one of its kind ramp walk featured models such as Faiza Ansari, Nida Bangesh, Daniya and Humaima Malik who being the brand ambassador and the face of the Galaxy series will finally unveil Galaxy S4. 

The final segment of entertainment for the evening was a vitalizing musical performance by the King of Bhangra ‘Sukhbir’.

The event was managed by Catwalk Productions and PR handled by Catalyst PR & Marketing.



 ABOUT SAMSUNG GALAXY S4

Meaningful Moments - Gives Greater Enjoyment

A rich life is one that’s filled with meaningful moments and the GALAXY S 4 captures and shares those special moments. The GALAXY S 4 has the world’s first Full HD Super AMOLED display to showcase images at their very best. Its 5-inch large screen has 441ppi for stunning viewing quality. The Samsung GALAXY S 4 also utilizes Corning’s new Gorilla® Glass 3*, making it a durable travel companion for all of life’s adventures. 

Equipped with a 13 megapixel rear camera, the GALAXY S 4 also boasts a ‘Dual Camera’ function that allows simultaneous use of both front and rear cameras. When capturing moments, users can choose from a variety of frame effects which blend the two pictures naturally and also adjust the size of the small picture inside the big one. Users can select 8 different ways to combine the two photos taken by the front camera and the rear camera. At the same time, the ‘Dual Video Call’ function enables you to make and receive a video call with friends and family while showing what you are looking at during the call. 

The camera functionality extends beyond Dual Camera, as the device is also equipped with 12 outstanding shooting modes including ‘Drama Shot’, which allows you to see all the action in one continuous time-lapse, and ‘Sound & Shot’, which uniquely stores sound and voice together as the picture is taken so those special moments are captured in the truest form imaginable, exactly as they happened. 

These meaningful moments can also now automatically be stored in a photo album, with the new ‘Story Album’ function. Photos taken by the GALAXY S 4 are automatically gathered and sorted out according to your timeline, geo-tagging information, or a specific event to create a photo album. 





  True Connections – Brings People Together

Samsung GALAXY S 4 enables true connections with the people in our lives.  It is more than a personal device that can be enjoyed by one user - it makes the most of our relationships allowing us to easily share and experience many of life’s pleasures together with family and friends, wherever you are. 

With its ‘Group Play’ function, users can enjoy music, photos, documents and games with those around them without even requiring a Wi-Fi AP or cellular signal. This innovative feature enables users to connect directly with others to share, play and co-create content and entertainment instantly. Its ‘Share Music’ option allows users to have the same song playing on multiple phones in sync to create the best party atmosphere. 





The GALAXY S 4 brings all people closer together by breaking down language barriers. It makes international travel a joy, with ‘S Translator’ which provides instant translation, using text or voice translation on applications including email, text message and ChatON. This instant translation is possible both from speech to text and text to speech and ensures that you can rely on the correct information whilst abroad.

The GALAXY S 4 supports fast 3G connectivity which means wherever you are in the world, you can rely on perfect connectivity. 







Effortless Experience - Makes Things More Convenient

In today’s world, we are all looking for smart ways to make life easier and less stressful. The GALAXY S 4 ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation.

‘Samsung Smart Pause’ enables you to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are back. ‘Samsung Smart Scroll’ allows you to scroll the browser or emails up and down without touching the screen. It recognizes your face looking at the screen and movement of your wrist and then scroll the pages up or down accordingly. 

‘Air View’ allows users to hover with their fingers to preview the content of an email, S Planner, image gallery or video without having to open it. You can even see a magnified view on the internet browser, or a phone number saved in the speed dial on the keypad. With ‘Air Gesture’, you can change the music track, scroll up and down a web page, or accept a call with a wave of your hand.  
With ‘S VoiceTM Drive’ you can activate commands via voice control for optimization when driving. Once connected with a car Bluetooth, the phone automatically turns into driving mode converting text to speech so you can easily and safely check messages with no need to look at the screen. 










‘Samsung Optical Reader’ makes life yet more effortless, by automatically recognizing text, a business card or QR code information, and providing useful functions such as translation, call, text message and search.


At home, using ‘Samsung WatchON’, the GALAXY S 4 will transform into an IR remote to control your home entertainment system including TV, set-top box, DVD player and even air conditioner. 




 Empowered Living - Takes Care Of Your Health and Quality of Life

The GALAXY S 4 empowers your life by keeping you up-to-date with health and wellbeing information using the new ‘S Health’ software. The combination of sensors built within the device systematically and automatically monitors your health, surroundings and so much more to help improve your quality of life. Also, users can easily check their health conditions using food diary, exercise diary and sleep monitor to stay fit and healthy. (Certain functions are enabled by specific accessories.) 

To further protect your wellbeing, ‘Samsung Adapt Display’ provides an optimal viewing experience, customized for each type of application, and ‘Samsung Adapt Sound’ offers an optimal level and type of sound, personalized for each user, to make the most out of life.




About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.

The launch of Galaxy S4 is a reminiscent of the fact that the economic environment is ripe and favorable towards innovating the technological culture to a greater extent in Pakistan

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