July 14, 2013

Ayesha-Somaya Eid Exhibition – “Serenity” to captivate Eid shoppers


 [Karachi, 13 July 2013]After the success of their Atlanta and Florida exhibitions in June, the Ayesha-Somaya design duo of Ayesha Sohail and Somaya Adnanare set to launch their Eid Collection with an exclusive Eid Exhibition on Wednesday 17th July, 2013 titled “Serenity”.  The one day exhibition comprising of Luxury Pret and Semi-Formals will be followed by a showcase of theirEidcollection availableat all Ayesha-Somaya stockists nationwide during the last ten days of Ramadan. 
The Ayesha-SomayaEid Exhibition will run from 12 PM to 6 PMon17th of Julyat the Ayesha-Somaya Design Studio and Flagship Store located on Commercial Street, Phase 4 of DHA in Karachi. Prices range from Rs. 15,000 to Rs. 30,000 for outfits in Ayesha-Somaya’s Luxury Pret and Semi-Formal collections.



Speaking about the Ayesha-Somaya’s upcoming Eid exhibition, Ayesha Sohail and Somaya Adnan said: “Our Eid Collection is focused on feminity and elegance, interpreted both within the Eastern and Western aesthetic. Join us for a showcase of filigree laces, mesmerizing prints and classic embroideries. Why not make your Eid even more memorable with a special outfit from Ayesha-Somaya’s Eid Collection?”
Indeed, in only four short years, the Ayesha-Somaya brandhas come to be known for their feminine and elegant designer wear, encapsulated within their collections range, including Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with their annual collection of designer lawn.

The Ayesha-Somaya Design Studio and Flagship Store is based at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi and is available nationwide at Brands Just Pret stores in Karachi & Dubai, Melange in Islamabad, Fashion Pakistan Lounge in Lahore, Concepteurs Lounge in Peshawar, House of Pashu in Multan and Labels in Faisalabad.




About Ayesha-Somaya:


Ayesha-Somaya is a luxury women’s wear designer label best known for their Haute Couture,Prêt-à-Porter, cocktail and smart casual wear. The brand was established in 2008 by the entrepreneurial duo of Ayesha Sohail and Somaya Adnan, who teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. Indeed, Ayesha-Somaya’s work is constantly evolving within an ethos which is focused on feminity and elegance, interpreted both within the Eastern and Western aesthetic. The brand is currently retailed out of a flagship studio in Karachi and is available nationwide at leading multi-brand stores and worldwide via online store at www.ayesha-somaya.com.


Ayesha-Somaya’s design philosophy is based on versatility and glamour with a clear focus on creating outfits to make each woman feel beautiful in whatever she wears. Only four years old, the brand encapsulates diversity within their collections range, which includes Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS) along with an annual collection of Designer Lawn. 
The team works in tandem to complement each other’s strengths, where Ayesha focuses on ready to wear collections and Somaya on couture and operations, thus also bringing in her experience from her role as a Managing Director at Brands Just Pret, a leading multi-brand store with outlets across Karachi and Dubai.
The Ayesha-Somaya Design Studio and Flagship Store is based at 13-C, 1st Sunset Commercial Street, Phase 4, DHA, Karachi. The brand is also stocked at Brands Just Pret stores in Karachi & Dubai, Melange in Islamabad, Fashion Pakistan Lounge in Lahore, Concepteurs Lounge in Peshawar, House of Pashu in Multan and Labels in Faisalabad. Details of international representatives in Chicago and Houston are available on request.



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