July 25, 2013

Garnier and Juggun Kazim unleash new range of Garnier Color Naturals Nourishing Chocolates Collection at interactive Eid Mall Animation!.

[Karachi, 23rd July 2013]: Garnier, Pakistan’s leading hair and beauty care brand, is ushering in Eid festivities early by holding an interactive Mall Animation at Dolmen Mall, Clifton in Karachi from 29th July, 2013 until Chand Raat in celebration of their latest Garnier Color Naturals Nourishing Chocolates Collection and the Garnier BB Cream. 

Helping beauty and skin-care consumers look their very best in time for Eid, Garnier will be unveiling its latest Garnier’s Nourishing Chocolates Collection at the Mall Animation. The new collection of Color Naturals will be available in three shades; Cinnamon Chocolates (5.25), Chocolate (6.34) and Brownie Chocolate (4.15). Especially made for Pakistani hair, Garnier Color Naturals Nourishing Chocolates Collection is enriched with natural olive oil that nourishes your hair while you color and provides 100% grey coverage. 

Mall patrons will also be provided an opportunity to experience the brand’s popular Garnier BB Cream through exclusive 30 second make-over sessions taking place at the Eid Mall Animation. The Garnier BB Cream is a complete skincare solution where skincare meets makeup in a single tube. Just a single application of the product provides 5 immediate results – Evens Skin tone, Covers imperfections, Brightens, Moisturizes and Protects with SPF.  

The brand’s celebrity spokesperson, Juggun Kazim will also be present on the occasion to impart expert beauty advice and educate mall patrons on different hair care techniques and best practices. Renowned dairy chocolate brand Cadbury will also collaborate with Garnier Color Naturals Nourishing Chocolates Collection on this event.

Speaking about the Mall Animation, Juggun Kazim the local spokesperson for Garnier said, ‘Eid is a very exciting occasion in Pakistan and a time when women like to look their dazzling best! As a woman who takes meticulous care in maintaining her hair, I can safely say that making sure your skin & hair color looks great is equally as important as choosing your special outfit for Eid. Garnier Color Naturals Nourishing Chocolates Collection and the BB cream will really accentuate your looks over Eid. Not only does it contain olive oil which provides nourishment, but it adds that spectacular lustre to your hair which really makes it shine. I look forward to sharing the Nourishing Chocolates Collection with visitors at the Eid Mall Animation. See you there!’

Speaking about the launch of the Garnier Color Naturals Nourishing Chocolates Collection, General Manager of the CDP Division, Moazzam Ali Khan said, “As a brand, Garnier firmly believes in the philosophy of Taking Care. Our signature Eid Mall Animations are always something to look forward to, as they provide us an exciting opportunity to unveil our latest beauty and skincare innovations and allow us to add our own unique touch to the festivities surrounding Eid. Our newest range of Garnier Color Naturals Nourishing Chocolates Collection is sure to appeal to our discriminating patrons who like Garnier, value quality, results and budget. We hope to see you at the event.”

About Garnier:
In 1904 French chemist Alfred Garnier created the first hair tonic from plant extracts which marked the beginning of the Garnier brand. The full company name, Laboratories Garnier, originated in the 1920s and was acquired by L'Oréal, now the world’s largest cosmetics and beauty brand, in 1965. Today, Garnier is a worldwide brand affiliated with 23 other brands owned by L'Oréal and has grown into becoming one of the world’s leading producers of natural, affordable and accessible hair care and skin care products.
The brand’s innovative beauty products have always been inspired by the science and power of nature and many are enriched with naturally sourced ingredients. Rooted in innovation, Garnier was the first brand to produce sun care items in 1936 and the first to make a permanent home hair color in 1960. Garnier exemplifies L’Oréal’s emphasis on scientific study where research for Garnier goes through 4 stages at one of L’Oréal’s 16 research centers. Through Bioscreening, a unique molecule screening method, Garnier is able to select the best ingredients from nature and identify their activity on the hair and skin, thus, discovering a diversity of ingredients of natural origin for the benefit of its consumers.  Indeed, by combining high performance and effective formulae with active natural ingredients, Garnier creates caring products that 'Take Care' of their consumers. Garnier’s aim is to work in harmony with the way a person is and make a real difference to who they can be. 
Garnier’s renowned range of quality hair color, hair care and skin care products include the Garnier Color Naturals product line, a hair color that is enriched with Natural Olive Oil along with Color Naturals Intensity, sourced from naturally active based ingredients. The Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials with Vitamin E. In hair care the Fructis shampoo, conditioner and hair styling products are coveted. All of these lines have a wide range of products for the hair and skin, including hair color, shampoos, conditioners, exfoliates, facial cleansers, cleansers, toners, makeup removers, anti-wrinkle creams, anti-blemish creams and hydrating creams.
In line with the brand’s philosophy of taking care of yourself, others and the world around you, Garnier is committed to sustainable development and is an environmentally conscious brand that recycles or reuses 91% of its waste. The brand also works for the awareness of breast cancer and globally, is working in conjunction with the British Skin Foundation and in Pakistan with Shaukat Khanum Memorial Cancer Hospital and Research Centre to take care of others by raising awareness about sun safety and breast cancer respectively, amongst its consumers. 
Garnier has a rich global tradition of cultivating local spokespersons from the world of arts, fashion and beauty and to complement this tradition they are represented by dynamic actress and celebrated television host Juggun Kazim in Pakistan. The seasoned actress’ natural beauty, flair, professionalism and sense of social and civic responsibility make her a natural choice for Garnier. For Garnier, beauty is within us all. Everyone possesses their own natural beauty and everyone has the power to make that beauty shine through. It’s about taking care. 


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