August 5, 2013

ToyWatch opens its first standalone boutique in Pakistan!

Coveted Italian designer watch brand ToyWatch opens its first standalone boutique in Pakistan!

[Lahore, 30 July 2013] ToyWatch, the popular Italian designer watch brand favoured by celebrities around the world, has opened its first standalone boutique in Pakistan at Fortune Mall, M.M. Alam Road, Lahore. Indeed ToyWatch first showcased its collection of trendy watches at the PFDC Sunsilk Fashion Week 2013 where Brand Ambassador HSY and Pakistan’s leading runway models wore different variations of the designer Italian watches at the Finale of the four day fashion extravaganza.

Described as a brand that interprets luxury, ToyWatch was founded in 2006 and creates contemporary wrist fashion that uses ongoing research into new materials, shapes and colours, to produce collections that are updated on a yearly basis to dictate fashions and trends. In just seven years, the brand has won over a host of celebrities including Madonna, Leonardo Di Caprio, Robbie Williams, Rihanna, Alicia Keys, Oprah Winfrey, Michelle Obama, Halle Berry, Cheryl Cole, Christian Louboutin, Naomi Campbell, Elisha Cuthbert, Hayden Pannettiere, Randy Jackson and Snoop Dog to name a select few.

Speaking about the launch of the brand’s new store in Lahore, acclaimed designer HSY said, “ToyWatch is a high fashion brand and with their collections, I have found the perfect fashion accessories that really gives each look that added oomph and edge. Their unique colours really make each outfit pop. I'm excited that ToyWatch have opened their own boutique in Pakistan with a flagship store in Lahore as their collections are trend setting internationally and it’s great to have global style leader come right here to Pakistan.

ToyWatch is known to stand out for the attention given to detail, the symmetry of the shapes and the ongoing research for innovative materials, often ‘merged’ with each other to create collections which set trends. The materials used in each collection range from polycarbonate, light and transparent, to plasteramic which is shinier than other polymers, versatile and available in every shade of colour; from aluminium to steel, and Swarovski elements that embellish and illuminate dials and straps.

ToyWatch is now present on five continents with a distribution network of more than thirty boutiques and over 2,000 stores including jewellers, fashion stores and department stores such as Selfridges and Harrods in London, the famous Galleries Lafayette in Paris and Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom in the United States.

Select accessories from a diversity of ToyWatch collections are now available in Pakistan exclusively at its boutique located at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore and at Enem Store in Lahore. The brand will soon also be available at leading fashion and lifestyle retailers nationwide.


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