August 11, 2013

“Veet Celebration of Beauty 2013” to take place on 24th August 2013 in Karachi

[Karachi, 06th August 2013]: Veet, world’s No.1 brand in hair removal, has announced the date for its acclaimed fashion event – “Veet Celebration of Beauty” on 24th August in Karachi. The much awaited event has become a landmark fixture of the Pakistani fashion and entertainment calendar and is well-attended by celebrities, socialites, designers, media personalities and the cream of the Pakistani entertainment industry alike. 

The event will consist of a live fashion show, musical performances and, a first for Veet Celebration of Beauty, a beauty awards segment which will be presented to the best and brightest of Pakistan’s fashion, beauty and entertainment industries. A total of 8 Beauty awards will be presented during the unique fashion and entertainment showcase. The categories include awards for: Most Beautiful Skin, Most Beautiful Smile, Best Posture, Miss Elegance, Miss Catwalk, Miss Photogenic, Most Promising Model and The Beauty of the Year. 

The following nominees have been announced for each category in the Beauty Awards segment of the event:

Most Beautiful Smile:
Mehwish Hayat, HumaimaMalick, Mahira Khan,MahreenRaheel and Syra Yousaf

Most Beautiful Skin:
Ayyan, Ayesha Linnea, Mahnoor Baloch, Rabia Butt and JuggunKazim

Best Posture:
Nadia Ali, Amna Ilyas, Rubab, Faiza Ansari and Cybil Chowdhry

Best Elegance:
Iman Ali, Aaminah Haq, MahnoorBaluch, Sonia Jehan and Reema

Miss Photogenic:
Aamina Sheikh, Ayyan, Amna Ilyas, Saima Azhar and Nooray Bhatti

Most Promising Model of the Year:
Saima Azhar, Sehrish, Sana Sarfaraz, Sana Khan and Huma

Beauty of the Year:
Ayyan, Ayesha Linnea, Mahira Khan, Humaima Malik and Mehvish Hayat

Miss Catwalk:
Mehreen Syed, Fauzia, Amna Ilyas, IrajManzoor and Faiza Ansari

The awards categories will be adjudicated by the Veet panel of judges consisting of fashion and beauty industry experts from across Pakistan. Viewers also have a chance on determining who wins one of these coveted awards by voting online on Veet’sfacebook page; 
 for two of the above categories; Most Beautiful Smile and Miss Elegance. Voting for the two Viewer’s choice awards will conclude 48 hours prior to the award distribution ceremony. 

As a brand that strongly supports femininity and beauty, Veet has undertaken numerous initiatives to highlight and promote local modeling talent and provide an opportunity to young aspiring Pakistani females a chance to pursue a professional career in this fast paced and dynamic industry. The brand’s trademark Veet Miss Super Model show has gained increasing wide-spread popularity, with an observed rise in the number of entrants competing each year for a chance of recognition. The initiative also amplifies the exposure given to the local fashion, photography, style and makeup associated industries among others. 


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