[Karachi, 27 August 2013] L'Oréal Professionnel, the Parisian house of hairdressing, launchedits firstProfessional Products Academy in Pakistanat The Forum, Karachi on Monday, 26th August 2013. Through the initiation of the new Academy,L'Oréal Professionnel seeks to further its mission of professionalizing and developing the Pakistani hairdressing industry.
The launch of the first L’Oréal academy in Pakistan is significant as it will be a reference education center for hairdressing professionals and further L’OréalProfessionnel’s mission to guide and inspire the hairdressers in their development, sharing with them the different facets of theindustry:technical, art and business management. In this way, the Pakistan Academy has joined the broad network of L’Oréal academies around the world.
The exclusive evening began with a red carpet meet and greet featuring salon professionals, journalists, media personalities and members from theConsulate General of France. This was followed by a ribbon cutting ceremony officiated byMr. Christian Ramage, French Counsul Generalbased in Karachi. The evening further featured an introduction to the Professional Products Academy by Musharaf Hai, Managing Director of L'Oréal Pakistan followed by a brief presentation by Sadia Shah, General Manager, L’Oréal Professional Products Division who addressed the august audience in attendance. This was followed by a short speech by Mr. Christian Ramage, French Counsul Generalwho elaborated on L’Oréal’s 100 year old brand history and how the brand’s emphasis on education was a key contributor to its success worldwide. The evening concluded with special Academy Tours conducted for members of the press and guests by Ambreen Merchant, Education Manager, L’Oréal Professional Products Division.
The evening was well-attended and featured beauty industry stalwarts and media personalities including: French Counsul General, Christian Ramage, Managing Director L’Oréal Pakistan Musharaf Hai; stylists/make-up artists Beenish Parvez, Aalia Tipu of Allenora, Hafsah of Depilex, Lubna of Rain Tree, Hina Farid of Blush, Asmat & Zaira of Blow Salon, Daulat Rehmatullah, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association, Altaf, Sehar Farrukh, Hina Yousaf, Afreen, Amber, Ghazia, Monazza, Neelo, Saeeda Mandviwalla, and Ujala Zia of The Dressing Table; along with members of the esteemed media. The event was managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA with public relations handled by Lotus.
On the launch of L'Oréal Professionnel's Academy in Pakistan, Musharaf Hai, Managing Director of L'Oréal Pakistan said: “The purpose of launching the L’Oréal Professionnel Academy in Pakistan is to professionalize and modernize the hairdressing industry in Pakistan and inspire and develop our hairdressing professionals in their craft. The launch of the first L’Oréal Academy will indeed be a real milestone for our industry.”
A technically advanced educational facility, the L’Oréal Professionnel Academy has modern and functional installations instilled with a contemporary design, reflecting the dynamism, the high fashion image and the sophistication of the brand. The Academy aims to develop hairdresser’s level of expertise as well as their salon business through education.This purpose built institution has been designed by leading architects at Tariq Qaiser Associates.
The Academy is established to enable the hairdressers to follow the latest global trends and raise the quality of their work. It will also be a benchmark for how a modern hair salon should look like and operate. With a vision to inspire and provide top quality education, the Academy team will work together with hairdressers on creating a new generation of professionals in Pakistan.
Sadia Shah, General Manager, L'OréalProfessional Products Division, said on the launch of L'Oréal Professionnel's Academy:“We are very proud to inaugurate this inspirational Academy where hairdressers can learn expertise and share experiences. Training forms part of the core of our development strategy and the Academy reflects all the values of our Division: performance, excellence, innovation and partnership with our hairdressers.”Sadia added,“The center aims to contribute to all aspects of hairdressing profession. Starting from here, we aim to develop more L’Oréal Professionnel institutes in the future.”
Education remains one of the key pillars of L'Oréal Professionnel's brand philosophy and the new Academy is testament to this commitment. The new facility can cater up to 40 hairdressers at a time and will offer customized training programs and workshops.Providing essential education, the courses taught at the academy will cover every aspect of the hairdressing business - technical, relational and managerial.
About L’Oréal Professionnel:
L’Oréal Professionnel is the global specialist in hair care. Born in Paris, a place of creative ferment and historical fashion references, L’Oréal Professionnel combines a passion for fashion with the most innovative technology. The Pioneering house forms strong links with salons, stylists, top designers and photographers to raise the profile of the hairdressing industry and valorizes the creation and know-how of the profession, constantly playing with the codes to progress. Indeed L’Oréal Professionnel strives to be the ultimate business partner to salons, offering education courses, the most innovative products and business building initiatives.
L’Oréal Professionnel,isknown for havingcollaboratedwithhairdressers for more than 100 years and to this end has most recently partnered with the Paris Fashion Week celebrating more than a century of collaboration between hairdressing and fashion. The partnership, which embodies such shared values as artisanal creativity and excellence, is the culmination of a long relationship between L’Oréal Professionnel and fashion, a tradition that was born in Paris and which has now spread in Pakistan. Launched in Pakistan in 2009, L’Oréal Professionnel is a key partner for over 1 million of the world's most dynamic hairdressers, including top stylists within Pakistan.
L’Oréal Professionnel combines passion for hair and beauty with cutting edge technology, to bring a portfolio of high performance products to meet consumer needs, allowing each hairdresser to push creativity and achieve outstanding results. The brand’s central belief focuses on hair as the fashion accessory of today, worn to reflect the personality of an individual, as important to the total look as any item of catwalk clothing. Everything by L’Oréal Professionnel reflects this passionate interpretation - from inspirational live shows to their seasonal color collections. More than 100 years later, L’Oréal Professionnel has continued to provide one of the strongest educational programmes in the entire beauty and hairdressing industry.
In Pakistan, L’Oréal Professionnel’s range of in-salon hair services and homecare products are now available only in L’Oréal Professionnel salons including flagship hair color brands INOA,Majirel, Richesse and Dia, X-Tenso for superior straightening, Mythic Oil for nourished hair, Série Expert, the award winning haircare system with exclusive homecare programs, and Tecni.art, the professional styling range.