October 2, 2013

FIORE FORMA INTRODUCES “THE HOLIDAY”

Experience summer at its simplistic best at Fiore Forma’s latest collection launch

Zunaira Khalid 



Karachi October 1, 2013: Born of an ambition desire to introduce sophisticated tailored clothing with special attention to detailing and cuts, Fiore Forma presents its latest collection “The Holiday” on September 29, 2013 at the Commune Artist Colony, Karachi.


Fiore Forma was conceptualized in 2012 by Zunaira Khalid who studied fashion design in Toronto, Canada and worked in the North American fashion industry for +6 years with high-end designer labels such as Pink Tartan and Tevrow+Chase. Having their collections housed at premium retailers such as Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s, celebrity clientele included Natalie Portman, Oprah Winfrey, Gwen Stefani and Kate Hudson amongst others. - Fiore Forma stands as a testament to an eclectic fusion of Eastern and Western wear.


Fiore Forma’s latest collection is one of its kind, the Hamptons meets the Angarkha for a rendezvous. Tan jodhpurs and streamlined slacks team pleated dresses adorned with organic appliqués all basking under “The Holiday” sun. Pearl embellished silhouettes, crochet trimmed cottons’ and fringe lined hems mark some of the many airy contours constituting Fiore Forma’s “The Holiday” collection. Kimono and raglan cuts with tailored overlays highlight the essence of pure comfort and elegance. Relaxed, versatile, sharp - a minimalistic approach to day-to-dinner dressing.
PR of the Fiore Forma’s “The Holiday” collection is handled by Catalyst PR & Marketing.










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