October 11, 2013

L’Oréal Professionel Hair Trend Show

L'Oréal Professionnel in association with the innovative INOA technology exhibited an exclusive Hair Trend Show showcasing the 'IT LOOKS Fall/Winter 2013-2014' on Day-1 of PFDC L’Oréal Paris Bridal Week, as interpreted by stylist Shammal Qureshi, technical consultant for L’Oréal Professionnel and creative director at Toni&Guy Lahore.
 The showcase also featured complementary capsule collections by Mohsin Ali, Sublime by Sara and Wardha Saleem.

The Trend Show was part of INOA’s new global Fall/Winter campaign adapted specifically for Pakistan and introduced global hair trends for this Fall//Winter 2013-2014, as interpreted locally and infused with an Eastern contemporary flair by leading stylist Shammal Qureshi. The Hair Trend Show highlighted and presented three distinct hair color looks, referred to as the ‘IT LOOKS', with each look inspired by major trends around the world; Silver Blonde Chignon, Rose Gold – Retro Waves and Icy Brown.

 The first look played with platinum blondes and was called the Silver Blonde Chignon. The look was mainly inspired by the marketing campaigns of fashion label Loewe and Hollywood actress Carey Mulligan. The color palette played around with cool icy blondes and featured tones of slate and stone. The styling of the hair was demonstrative of an almost 50's inspired up do. 

The second look was called Rose Gold - Retro Waves and had been inspired by this season's advertising campaigns of international fashion brand Bottega and Hollywood actress Jessica Chastain. 

The final look was Icy Brown and transitioned from a very dark brown to a matte brown. The look was revealed as an above-the-shoulder bob.
Sublime by Sara’s capsule collection titled Sublime Divine focused on rich textures, traditional fabrics and embroiders, with a strong emphasis on silhouettes. The collection complemented the ‘IT LOOK’ Rose Gold - Retro Waves. Wardha Saleem’s capsule collection aptly complemented the Silver Blonde Chignon ‘IT LOOK’. Mohsin Ali crafted a capsule collection inspired from ‘IT LOOK’ Icy Brown.


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