October 11, 2013

PFDC L’Oréal Paris Bridal Week 2013 Day 1 (Black Carpet Pictures)

[Lahore: 11 October, 2013]: The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented Day-1 of the third consecutive PFDC L’Oréal Paris Bridal Week 2013 [#PLBW] – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the bridal season 2013-2014! 

The first day of Bridal Week opened with couturier HSY, followed by Deena Rahman and an exclusive bridal hair trend show by L’Oréal Professionel, and a showcase by EXIST, Élan and Sania Maskatiya respectively as summarised below. Make-up for Day-1 of PFDC L’Oréal Paris Bridal Week 2013 was done by the creative team at Maram & Aabroo, hair styling by TONI&GUY - Lahore with male models styled by Khawar Riaz. 

Indeed the success of PFDC L’Oréal Paris Bridal Week has prompted private sector associates to engage the platform to launch new products, marketing campaigns and promotional activities. To that end, this year PFDC’s official bank, Bank Alfalah, are hosts to a custom-designed VIP lounge at PLBW. Leading global courier company FedEx - GSP Pakistan Gerry’s International are PLBW’s official logistics partner and are also hosting a lounge at the event. In addition to this, FedEx - GSP Pakistan Gerry’s International has collaborated with PLBW participating designer Ali Xeeshan for a one-off piece which was displayed at the FedEx lounge. Diet Pepsi is the official beverage partner for PLBW. 

In celebration of its 26 years of publishing, Libas International Magazine Limited, premier lifestyle and fashion magazine that celebrates the achievements of the Asian Subcontinent, are hosting the official black carpet at PFDC L’Oréal Paris Bridal Week. Indeed, Libas encompasses the richness and versatility of Pakistani heritage and highlights its relevance in today's world, playing a pivotal role in promoting the enlightened side of Pakistan. 

L’Oréal Paris also created an exclusive make-up look in collaboration with PFDC member designer HSY on Day-1 of PFDC L’Oréal Paris Bridal Week in association with the participating Bridal Week style teams of Maram & Aabroo and Toni&Guy – Lahore. In addition to this, L’Oréal Paris introduced a customised Beauty lounge at PLBW where they inaugurated a special edition PLBW Bridal Make-Up Kit, which could be used to recreate favourite make-up looks from PLBW 2013, and an Essie Nail Bar where visitors experienced the brand’s acclaimed nail colour range firsthand. L’Oréal Paris also launched their Revolutionary Revitalift LaserX3 product range at PLBW and hosted a unique laser-installation where Bridal Week patrons were invited to experience complimentary product sampling. In continuation of the trend set at the debut PLBW by the brand, L’Oréal Paris also published and shared their signature newsletters on Day 1 of the event.

The black carpet for PFDC L’Oréal Paris Bridal Week was sponsored by Libas International Magazine Limited, show production and choreography by HSY Events, Sara Shahid of Sublime by Sara is the official spokesperson for the PFDC, front stage management is being handled by Maheen Kardar Ali, backstage management by Maria Baig, logistics and operations by Bedazzled, digital support by B-Solutions, photography by Faisal Farooqui and team at Dragonfly, Hum TV/Style360 are the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & Public Relations


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