November 15, 2013

FATBURGER Initiates home delivery services

[Lahore:11th November2013]:After the launch of Livewire, the brand’s new music platform to promote aspiring talent, Fatburger, the globally coveted quick service chain of restaurants, has initiated its home delivery services within Lahore. The delivery service is currently available to residents of Gulberg, Model Town (Blocks A, B, C, H and J), Garden Town, Cavalry Ground, Shadman and Government Officers Residence 1 (GOR1).

The service is available from 12:00 PM in the afternoon to 1:00 AM in the morning on weekdays, and 2:00 AM in the morning on weekends. Patrons can avail the complimentary home delivery service by calling the toll free phone number 111-XXX-FAT (111-999-328).

In addition to their home delivery service, the brand’s Lahore outlet recently inaugurated a children’s play area for youngsters and introduced 3 new product offerings, Pepper Poncho Chicken, Mushroom Cheddar and Saucy Mushroom Cheese burgers, to the local market. Fatburger also has plans to expand its outreach to the corporate sector, by lending its hall facilities and amenities for social engagements and corporate events in the near future. The brand has ambitious plans for growth and aims to have 5stores operational by 2014-2015.

Fatburger is an internationally acclaimed quick service chain of high quality, gourmet burgers. Having originating in the state of Los Angeles in the USA in 1952, the brand wasintroduced to Pakistan in 2013 by BIL Foods, through the launch of its first outlet in Karachi’s prestigious Dolmen Mall in January 2013. A Hollywood favourite, Fatburger is now set for its biggest global launch to date, with the opening of its Lahore flagship fast food store in May 2013; indeed Fatburger’s largest outlet worldwide. The Lahore outlet is located on M.M.Alam Road, the city’s most popular hub for gourmet cuisine.

Armed with a five decade strong legacy of originality, Fatburger is a brand that has come to be synonymous with fresh, mouth-watering fast food, where their award winning signature hamburgers are created live on the spot, in the leanest halal meat. Indeed, the brand has received numerous accolades and has been voted Best Burger in Beijing, Dubai, Jakarta, Los Angeles and Las Vegas in the past . Renowned for its hearty portions and distinctive seasonings, all of Fatburger’s menu items are all freshly prepared, sourced from non-frozen raw materials and cooked using only the most hygienic and high quality ingredients. All products are cooked-to-order, live in front of patrons and their menu in Pakistan draws upon Hollywood and the regions’ favourite choices such as JapalenoFatburgers, Chicken Sandwiches and unique items such as the Western BBQ Fatburger, Turkeyburger, Veggieburger, Homemade Onion Rings and real hand scooped ice cream shakes.

With its humble beginnings in the kitchen of Ms.Lovie Yancey in LA, Fatburger grew quickly to become a Tinseltown favourite, with a now strong association with the Hollywood film industry, regularly frequented by renowned movie stars and media personalities including Tom Cruise,the Beastie Boys, Terrence Howard and Kate Bosworth among others, of whom some including Kanye West, Queen Latifah, Magic Johnson, Montel Williams also have ownership of the brand’s franchises abroad. All of the brands’ 150 stores worldwide have been designed by renowned architects who ensure that Fatburger provides the perfect welcoming environment for a retro, rhythm and blues based culinary ambiance. In Pakistan, Fatburger stores have been created by the celebrated Hong Kong based architect Robert Lee.

Fatburger is a project of international investment company BIL Foods, a public limited company incorporated in Pakistan, who are the brand’s Master Franchisee locally and have a mandate of developing 5 stores in the country by 2014 – 2015


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