January 31, 2014

Leading lifestyle brand ‘So Kamal’ announce their brand new collection for Spring/Summer 2014 “Kamal Lawn by Zara Shahjahan”

[Lahore: 31st

and 2013, coveted lifestyle and textile brand So Kamal introduce a brand new collection for 

Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal Lawn by 

Zara Shahjahan 2014. The collection is set to launch nationwide at over 5 So Kamal Flagship 

Stores in Lahore, Karachi, Islamabad, Faisalabad and Multan from 11th

onwards.

Kamal Limited is one of the premier textiles exporters of Pakistan, who within a short span of 

just 2 years have further endeavoured to define textile retail specifically in Pakistan, introduced 

their popular designer lawn collections in 2012 and 2013 along with establishing over 5 stand-
alone lifestyle retail stores by the name of So Kamal, in Lahore, Karachi, Islamabad, Multan 

and Faisalabad. With their state-of-the-art vertical operation, this season Kamal Limited in 

collaboration with Zara Shahjahan will be introducing a collection inspired by Sub Continental, 

specifically Indian, patterns and motifs. 

On the launch of Kamal Lawn by Zara Shahjahan, Erum Kamal, Chief Executive Officer, So 

Kamal, has said; “At So Kamal, our aim and vision is to provide accessible fashion that reflects 

style, comfort and individuality, which is what we aim to further this lawn season again. In this 

respect we are pleased to continue our partnership with designer Zara Shahjahan to present a 

collection for the upcoming Spring/Summer season, where high fashion meets top quality and 

mass retail.”

We are very excited to announce Kamal Lawn by Zara Shahjahan 2014. We have worked hard 

to bring to 2014 a lawn collection that is a significant extension of what we showcased with 

much success in 2013 and we are confident that our consumers will appreciate our influences 

this year” said fashion designer Zara Shahjahan on her continued association with So Kamal. 

Further details about Kamal Lawn by Zara Shahjahan including detailed collection information,

price ranges and retail details will be available announced later in February 2014.

 January 2014] Following the success of their designer lawn collections in 2012 

 March 2014 and

PRESS RELEASE

About Kamal Limited & So Kamal:

Kamal Limited is one of the oldest and foremost textile manufacturing houses of Pakistan. 

Established in 1950 in Faisalabad, Kamal Limited is a vertical operation, with in-house spinning,

weaving, processing, printing, finishing and stitching facilities. Kamal Limited, an ISO 9001 

certified company, has been involved in the export of textile products to USA, Latin America,

Europe and Australia. In early 2012, Kamal Limited launched their first domestic initiative with

the now critically acclaimed Kamal Lawn by Élan followed by Kamal Lawn by Zara Shahjahan 

on 2013. This was followed by the introduced of So Kamal - their first retail space; a lifestyle 

store located at 10 Q in Lahore which in the short span of 2 years has grown to include flagship 

stores in Karachi, Faisalabad, Multan and Islamabad. Kamal Limited brings to So Kamal over 

half a century of experience and expertise in producing textile products where utmost care is 

given to quality control and definition in design bringing their apparel, export quality bed-linen 

and furniture range together under one roof, with a vision to provide options that reflect style, 

comfort and individuality. So Kamal now launched their latest Spring/Summer 2014 collection, 

Kamal Lawn by Zara Shahjahan in March 2014. For more information, please visit the fanpage 

or the official website:

https://www.facebook.com/SoKamalOfficial

http://www.sokamal.com

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