January 26, 2014

Mythic Oil’s new Soufflé d’Or shampoo and conditioner set to provide a dazzling haircare experience















[Karachi: 18th January 2014] L’Oréal Professionnel, the Parisian house of hairdressing, has

introduced a new limited edition sparkling shampoo and conditioner for all hair types named

Mythic Oil Soufflé d’Or through an exclusive trial service for salon professionals and members of

the press at the Professional Products Academy located in The Forum, Karachi on Friday, 17th

January 2014. Infused with precious argan and safflower oils with golden shimmering sparkles

and hints of Mandarin, Jasmine Blossom and Vanilla, Mythic Oil Soufflé d’Or is for women

seeking radiant glamour and sublime shine. The shampoo and conditioner boasts dazzling

radiance and lightweight nourishment treatment making them perfect for women with fine to

normal hair.

Silicone and paraben free, Mythic Oil Soufflé d’Or sparkling shampoo and conditioner is a two-
step program to cleanse, nourish, condition and transform fine and dull hair using argan and

safflower oils. The added golden flakes create an extra shine which make hair look lustrous and

radiant. The dual acting combination of shampoo and conditioner provides all the key benefits of

essential oils within the hair care routine and results in sparkling, shiny and healthy looking hair.

Arshy Ahmad, General Manager, L'Oréal Professionnel Products Division, said on the launch

of Mythic Oil Soufflé d’Or sparkling shampoo and conditioner, “Mythic Oil has been a runaway

success for L’Oréal Professionnel and it is exciting to now expand this range beyond the

popular, exotic hair oil. Mythic Oil Souffle d’Or sparkling shampoo and conditioner is a hair care

collection specifically designed for women who want to experience some glitz and glamour. To

all the ladies out there, it’s time to leave your hair down! “

Mythic Oil is a complete collection of customized oil blends & oil-enriched haircare, which leaves

hair looking shiny, feeling supple and smelling divine. The Mythic Oil journey began in 2011

with the launch of a versatile Original Oil. Before long, the range expanded to include Mythic oil

Colour Glow Oil and Rich Oil, shampoo and mask each of which is designed to target specific

haircare needs. And now, Mythic oil has brought the dazzling new Souffle d’Or shampoo and

conditioner duo, which works to gently cleanse away dirt, oil and impurities from your hair and

scalp, whilst imparting your locks with a beautiful, healthy sheen, thanks to the golden sparkles

that catch the light for a show-stopping effect. Your hair will be left soft, smooth and wonderfully

supple.

L’Oréal Professionnel products including Mythic Oil Soufflé d’Or are only available from

L’Oréal Professionnel partner salons nation-wide. For more details, please visit: https://

www.facebook.com/lorealprofessionnel.pk

About L’Oréal Professionnel:

L’Oréal Professionnel is the global specialist in hair care. Born in Paris, a place of creative ferment

and historical fashion references, L’Oréal Professionnel combines a passion for fashion with the most

innovative technology. The Pioneering house forms strong links with salons, stylists, top designers and

photographers to raise the profile of the hairdressing industry and valorizes the creation and know-how

of the profession, constantly playing with the codes to progress. Indeed L’Oréal Professionnel strives to

be the ultimate business partner to salons, offering education courses, the most innovative products and

business building initiatives.

L’Oréal Professionnel, is known for having collaborated with hairdressers for more than 100 years and

to this end has most recently partnered with the Paris Fashion Week celebrating more than a century of

collaboration between hairdressing and fashion. The partnership, which embodies such shared values as

artisanal creativity and excellence, is the culmination of a long relationship between L’Oréal Professionnel

and fashion, a tradition that was born in Paris and which has now spread in Pakistan. Launched in

Pakistan in 2009, L’Oréal Professionnel is a key partner for over 1 million of the world's most dynamic

hairdressers, including top stylists within Pakistan.

L’Oréal Professionnel combines passion for hair and beauty with cutting edge technology, to bring a

portfolio of high performance products to meet consumer needs, allowing each hairdresser to push

creativity and achieve outstanding results. The brand’s central belief focuses on hair as the fashion

accessory of today, worn to reflect the personality of an individual, as important to the total look as

any item of catwalk clothing. Everything by L’Oréal Professionnel reflects this passionate interpretation

- from inspirational live shows to their seasonal color collections. More than 100 years later, L’Oréal

Professionnel has continued to provide one of the strongest educational programmes in the entire beauty

and hairdressing industry.

In Pakistan, L’Oréal Professionnel’s range of in-salon hair services and homecare products are now

available only in L’Oréal Professionnel salons including flagship hair color brands INOA, Majirel, Richesse

and Dia, X-Tenso for superior straightening, Mythic Oil for nourished hair, Série Expert, the award

winning haircare system with exclusive homecare programs, and Tecni.art, the Professionnel styling

range.

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