January 27, 2014

Umaima Mustafa introduces eponymous retail brand with the launch of her first Karachi outlet




[Karachi, 15th December 2013]: After showcasing her debut capsule collection at the TDAP 

Expo Fashion Show 2013 in October, Umaima Mustafa launched her brand formally, through 

a standalone retail outlet in Karachi’s Old Clifton, on Saturday 14th

store introduced the Umaima Mustafa designer label to the Pakistani retail fashion market and 

primarily consists of western wear, inspired prêt-à-porter and formal wear. 

Umaima Mustafa’s first in-store collection is an extension of the capsule collection which she 

showcased earlier this year at the TDAP Expo Fashion show and includes fusion luxury pret, 

with select pieces from the label’s couture collection. The line also includes a mix of ready 

to wear outfits including everyday tunics, luxury pret dinner wear, ball gowns featuring digital 

prints, chromatic overalls and jumpsuits. The line also features vibrant shades of golds, blacks 

and beiges with a fun and edgy aesthetic focusing on layering, thus ensuring versatility for 

patrons who can combine differed pieces to create a unique style.

On the launch of her brand and store, entrepreneur and designer Umaima Mustafa said “I have 

always had a keen interest in fashion and have followed my mother Farnaz Mustafa’s work in 

the field. I have taken her experience and combined it with a meticulous attention to detail and 

my own signature aesthetic to create a new dynamic brand that primarily focuses on western 

wear. Through this new label, I endeavor to create fashion that is easy to wear and understand, 

appropriate for a diversity of age groups and flattering to the female silhouette.”

Umaima Mustafa’s boutique is situated in F-20 Block 4 Clifton, near the Mohatta Palace and will 

be open Tuesday and Thursday from 2PM to 4:00PM. 

 December 2013. The new


About Umaima Mustafa:

Born and raised in Karachi, Umaima Mustafa is a Political Science and Women studies major 

who completed her LLB from the University of London to pursue a career in Law. Belonging to 

a Textile based household, Umaima always had a passion for fashion and designed her own 

clothes. Her enthusiasm for the craft grew when she came back from the USA and assisted 

her mother Farnaz Mustafa at her boutique. From that point onwards she made the decision to 

launch her own brand under the eponymous label Umaima Mustafa.

Drawing her inspirations from numerous sources, Umaima’s attention to detail and need for 

perfection still guides the designer in the work she creates today and can be observed in the 

extension of her debut collection which consists of fusion luxury pret, with select pieces from 

the label’s couture collection. The line also includes a mix of ready to wear outfits including 

everyday tunics, luxury pret dinner wear, ball gowns featuring digital prints, chromatic overalls 

and jumpsuits. The line also features vibrant shades of golds, blacks and beiges with a fun 

and edgy aesthetic focusing on layering, thus ensuring versatility for patrons who can combine

differed pieces to create a unique style.




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