February 9, 2014

Bonanza, English Boot House and LifeStyle Collection provide Lahore a “Central Avenue” for all their diverse fashion needs

[Lahore: 08th February 2014] Three of Pakistan’s most dynamic fashion brands are providing 

Lahore’s fashion consumers the best of apparel, footwear and luxury accessories at one convenient 

location, through the newly launched Central Avenue premium brands plaza. The new plaza is 

located near Hussain Chowk on Noor Jahan Road, Lahore and is now open to the general public. 

The new shopping destination was launched amid a festive affair which featured an august gathering 

of socialites, models, fashion designers and other media personalities. The festivities included a 

fashion showcase with models exhibiting different products from all three brands and a tour of the 

new stores in the shopping plaza. Event management was undertaken by Verve Events, Public 

Relations by Lotus and hair and makeup for female models was facilitated by Splitends Salon in 

Lahore using L’Oréal Professionnel styling products.

Central Avenue is Lahore’s most anticipated shopping destination and features three of Pakistan’s 

leading fashion brands under one roof. Bonanza, the leader in men’s apparel and now extending 

its product line to women’s wear; renowned footwear brand English Boot House and LifeStyle 

Collection, a leading multi-label brand offering the best in world renowned watches, eyewear and 

men’s accessories. Through the new plaza, English Boot House and Lifestyle Collection are making 

their brand available to the Lahore market for the very first time. Indeed, Central Avenue aspires to 

be the ideal shopping destination providing state of the art services with an ample parking space, 

located in Lahore’s commercial hub near Liberty Market and M.M Alam Road. 

Speaking of Bonanza’s new store launch at Central Avenue, Bonanza CEO Hanif Bilwani said, “We 

are very excited to launch a flagship store of Bonanza at such a convenient location and are striving 

hard to make the brand accessible to everyone. Our new store will provide our patrons with the 

complete range of Bonanza products at the same high quality that they’ve come to expect from us 

from our 50 stores nationwide. We also plan to introduce new innovative products in the near future, 

starting with a line of “Wrinkle-free” stitched lawn kurti range which will be available in Pakistan for 

the very first time from March onwards.” 

Speaking of EBH’s first store in Lahore, EBH CEO Kamil Mian said, “EBH is proud to announce the 

launch of our first store outside Karachi, in Lahore. The new outlet is a complete shoe store, catering 

to and fulfilling the diverse footwear needs of all members of the family. The over-whelming interest 

and response by our Lahore based patrons alone, as evident from online orders through our website 

and Facebook page, compelled us to introduce our brand in this city. We hope that our new Lahore 

based patrons will appreciate the meticulous craftsmanship and the robust footwear which is the 

hallmark of EBH. In the near future we plan to open more new outlets and endeavor to expand the 

outreach of the brand to other major cities nationwide.”

Speaking of LifeStyle Collection’s new store in Lahore, CEO Saeed Saleh Muhammad said, 

“LifeStyle Collection is a brand which is synonymous with quality, innovation and luxury, bringing 

the world’s most renowned luxury brands such as Cartier, Baume & Mercier, Frederique Constant, 

Bvlgari, Tiffany & Co., Guess, Gc, Rayban, Oakley, Tag Heuer, Prada, Gucci & many more to 

the Pakistani market. We take pride in providing our patrons authentic branded sunglasses and 

timepieces with personalised services for a truly memorable consumer experience. After establishing 

our brand in Karachi and Islamabad, we look forward to our new store in Lahore and endeavour to 

provide the same, high level of services that the consumers expect of us.”

About Bonanza:

Bonanza is one of Pakistan’s leading apparel brands. It was established in 1976 and since its creation, 

has embarked on a very successful journey, increasing its product line and geographical footprint across 

Pakistan. Quality, product innovation, design and accessibility are the key values of Bonanza. Today 

Bonanza boasts of a product line that caters to both men and women. The product line for men include 

formal shirts, formal trousers, suitings, kurta shalwars, knitwears including polos and sweaters, smart 

casuals including shirts and khakis. The product line for women under the brand name of Satrangi is a 

recent addition to the brand’s product range and includes pret, lawn (unstitched fabric), sweaters and 

accessories. The brand also has an online e-store accessible at www.bonanzagt.com.

About English Boot House:

English Boot House, established in 1947, is not just a company; over the time it has culminated into a 

culture that is as diverse as our country’s own rich history. Through its first store in Lahore the brand 

will provide a diverse variety of menswear, ladies-wear and kids-wear along with an extensive range of 

trendy accessories. EBH footwear comprises of casual, formal, bridal and party-wear shoes that meet the 

needs of all occasions and are available in attractive price points that match every budget. All footwear 

designs are intricately made on durable materials, resulting in classic footwear which is trendy, stylish and 

comfortable.

About LifeStyle Collection:

LifeStyle Collection, established in 1987, has been serving a vast number of loyal and satisfied clientele 

for more than two decades. With stores located in major cities of Pakistan, LifeStyle Collection represents 

world renowned brands in Pakistan offering their consumers the most fashionable & luxurious eyewear, 

watches and men's accessories. LifeStyle Collection is Pakistan's finest multi-brand store which offers 

an unmatched range of the desirable Swiss watches across numerous international brands. The brand’s 

team of skilled & trained consultants help patrons choose from an array of premium brands to suit each 

individual’s style, taste and fashion flair.

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