February 18, 2014

HSY celebrates 20 years of fashion, entertainment and excellence




[Lahore: 17th February 2014] Pakistan’s definitive fashion force, Hassan Sheheryar Yasin celebrates 

2014 as his 20th year in fashion, as a couturier, show director, event architect and choreographer.

In his 20 years of fashion, HSY’s pioneering role has been of significant influence, working to shape the 

course of the Pakistani fashion industry and to create new professional benchmarks through his fashion 

design, innovative fashion marketing and promotion, creating space for cross brand synergies and 

collaborations and crafting new stylistic directions for runway shows and fashion weeks.

Indeed Yasin’s first industry association was through his work as a fashion choreographer in 1994. From 

1994 till now, HSY has grown to spearhead his eponymous and internationally recognized fashion brand1

a dedicated event management company, [HSY Events], to representing some of the world’s most 

influential international lifestyle brands in Pakistan [ToyWatch, Ponds, Porsche], spearheading the spirit 

of brand collaboration with projects such as HSY for Stoneage and Bareeze respectively [high street 

retail], HSY for Sunsilk [designing a limited edition shampoo bottle], the HSY scarf collection for Shaukat 

Khanum and most recently, his synergy with YOCA [to design a premium furniture collection], to 

choreographing Pakistan’s top fashion showcases currently including all the coveted PFDC Sunsilk 

Fashion Weeks & PFDC L’Oreal Paris Bridal Weeks, Fashion Pakistan Week and Pantene Bridal Couture 

Week.

In celebration of his second successful decade in fashion, HSY will also be announcing a series of 

expansion, events, collaborations and limited edition collections throughout 2014, starting with the 

unveiling of his S/S 2014 pret wear collection titled ‘Venom’ opening FPW 2014 on February 19. For the 

collection, HSY has infused the timeless elegance of the regional woman of the Sub-continent and Middle 

East with textures inspired by snakeskin. Unapologetically glamorous, the collection features design 

elements such as chevron lines, historically used to indicate rank or length of service in the military, which 

HSY has incorporated to signify his 20 years in the fashion industry. HSY will also be announcing the 

launch of a flagship standalone store in Lahore soon. Later in 2014 and in celebration of his 20 years in 

fashion, HSY will reveal a customized limited edition 20 Year design with international brand ToyWatch, a 

new collection at PFDC Sunsilk Fashion Week and further, unveiling an exciting new television project in 

Pakistan.



Speaking about his 20 year Anniversary, Hassan Sheheryar Yasin said “It’s been quite a journey these 

past two decades and a very fulfilling one at that! I have been fortunate to have been a part of Pakistan’s 

fashion industry from when it was a mere fledgling, to playing a part in what it is today, a thriving, vibrant 

space. In these past twenty years, I have been privileged to have worked with some of the region’s most 

prolific personalities and minds, from fashion to entertainment, brands to television. I look forward to 

another twenty years of directional expansion, collaborations and continuing to push Pakistani fashion 

within Pakistan and globally.”



Hassan is one of the founding members of the Pakistan Fashion Design Council (PFDC) and is the 

recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards 

in 2009, the Lux Style Awards in 2005, 2007, 2010, the Most Stylish Fashion Icon at the MTV Style 

Awards in 2009 and Style Guru of the Year by Indus Style Awards in 2007. One of I.Q Magazine’s Top 

20 Fashion Icons of the World and amongst HELLO Pakistan’s #HelloHot100 in December 2013, Hassan 

was also voted Ahlan’s Hot 100 people in 2009 and 2010.

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