February 17, 2014

LALA Textiles reveal their SS-2014 fabrics, prints and embroideries at FPW6



[Karachi, 17th February 2014]: One of Pakistan’s leading textile brands, LALA Textiles are 

set to introduce their SS-2014 collection of prints at Fashion Pakistan Week 6 on Thursday 19th

February 2014 with a collection styled by designer Wardha Saleem. 

With a versatile array of silhouettes, Lala with Wardha Saleem bring to the runway an eclectic 

mix of fashion, combining the ethnic and vibrant lawn prints of Lala Textiles with the young pret 

wear aesthetic of Wardha, for a more contemporary outlook.

Speaking about the Lala Textiles debut on the FPW ramp, CEO Pervez Lala said: “We have 

been showcasing our prints in Lahore, India, the Middle East and Europe throughout 2012 and 

2013 and look forward to bringing our new series of prints to the Karachi Fashion Pakistan 

Week runway in design collaboration with the talented Wardha Saleem. At Lala we intend to 

expand throughout 2014-2015 in Pakistan and within the expatriate communities in Europe 

and the US as well as to our Indian audiences and we trust such platforms will give us further 

accessibility and reach to these markets and aid us with this expansion.”

On collaborating with Lala Textiles for the FPW 6, Wardha Saleem says, “It has been a fun 

experience making ensembles out of Lala Textiles’ vibrant prints. Keeping the brand's design 

ethos in mind, I've styled outfits by mixing and patching different prints, fabrics and embroideries 

to create a kitsch collection that is in line with the trends of SS2014.”

Indeed, having started in Pakistan in 1947, the Lala Textiles brand has today grown to 

encompass seven diverse retail brands providing accessible summer; midsummer and winter 

fabric ranges. Today, with their multiple decades of seasoned experience, the Lala brand 

continues to provide quality material through custom prints throughout the year and has 

expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The 

brand is best known for their seasoned experience in manufactured, producing and retailing 

quality textile with a commitment to principled trade.

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