[Karachi, 17th February 2014]: One of Pakistan’s leading textile brands, LALA Textiles are
set to introduce their SS-2014 collection of prints at Fashion Pakistan Week 6 on Thursday 19th
February 2014 with a collection styled by designer Wardha Saleem.
With a versatile array of silhouettes, Lala with Wardha Saleem bring to the runway an eclectic
mix of fashion, combining the ethnic and vibrant lawn prints of Lala Textiles with the young pret
wear aesthetic of Wardha, for a more contemporary outlook.
Speaking about the Lala Textiles debut on the FPW ramp, CEO Pervez Lala said: “We have
been showcasing our prints in Lahore, India, the Middle East and Europe throughout 2012 and
2013 and look forward to bringing our new series of prints to the Karachi Fashion Pakistan
Week runway in design collaboration with the talented Wardha Saleem. At Lala we intend to
expand throughout 2014-2015 in Pakistan and within the expatriate communities in Europe
and the US as well as to our Indian audiences and we trust such platforms will give us further
accessibility and reach to these markets and aid us with this expansion.”
On collaborating with Lala Textiles for the FPW 6, Wardha Saleem says, “It has been a fun
experience making ensembles out of Lala Textiles’ vibrant prints. Keeping the brand's design
ethos in mind, I've styled outfits by mixing and patching different prints, fabrics and embroideries
to create a kitsch collection that is in line with the trends of SS2014.”
Indeed, having started in Pakistan in 1947, the Lala Textiles brand has today grown to
encompass seven diverse retail brands providing accessible summer; midsummer and winter
fabric ranges. Today, with their multiple decades of seasoned experience, the Lala brand
continues to provide quality material through custom prints throughout the year and has
expanded exponentially within Pakistan, India, Bangladesh, the Middle East and the UK. The
brand is best known for their seasoned experience in manufactured, producing and retailing
quality textile with a commitment to principled trade.