Karachi 15th
Commuter™, COOLMAX® and ICONS Collection in Fashion Pakistan week 6.
Ever since Levi’s® Brand started making jeans it has been a uniform of Pioneers & Progress. Every
season, they take their signature pieces and re imagine them with their minds wide open to
innovation, beauty, sustainability and the times they live in. Honoring the spirit, attention to detail and
craftsmanship of the much-loved original, they transform, take risks and evolve, like all good things
must.
The Commuter™ series, while rooted firmly in the needs of riders—is designed to take the urban worker
from their a.m. ride, through the workday and into evening. With advancements in fabric, seasonal
colors and utility updates, the new Commuter™ collection is weather/stain resistant, antimicrobial,
reinforced for durability, woven with stretch for mobility and built with rider storage/reflective tape for
convenience and safety.
A common misperception that all denim is too hot and too heavy to wear during the warmer months
spurs many people to shed their denim clothing in favor of lighter fabrics. COOLMAX® is an innovative
collection designed to keep you cool. Advanced thermo-regulating fibers draw moisture away from the
body, dry quickly and enable the fabric to breathe. COOLMAX® is your go-to-gear to survive the extreme
temperatures and humidity of summer 2014.
The ICONS Collection has been worn by pioneers, outcasts and outliers. Levi’s® Icon 501® jeans, Western
shirt and Trucker jacket have been tested by generations. The brand continues to define the modern
dress code because like the people who dress in their clothes, they are always thinking forward.
Levi’s® will surely be coming up with something different and is all set to reinvent this FPW with their
amazing Spring/Summer ’14 collection.
February: One of the renowned Global Brand Levi’s® is all set to showcase their