February 17, 2014

Levi’s®reinvents the classics at FPW




Karachi 15th

Commuter™, COOLMAX® and ICONS Collection in Fashion Pakistan week 6. 

Ever since Levi’s® Brand started making jeans it has been a uniform of Pioneers & Progress. Every 

season, they take their signature pieces and re imagine them with their minds wide open to 

innovation, beauty, sustainability and the times they live in. Honoring the spirit, attention to detail and 

craftsmanship of the much-loved original, they transform, take risks and evolve, like all good things 

must.

The Commuter™ series, while rooted firmly in the needs of riders—is designed to take the urban worker 

from their a.m. ride, through the workday and into evening. With advancements in fabric, seasonal 

colors and utility updates, the new Commuter™ collection is weather/stain resistant, antimicrobial, 

reinforced for durability, woven with stretch for mobility and built with rider storage/reflective tape for 

convenience and safety.

A common misperception that all denim is too hot and too heavy to wear during the warmer months 

spurs many people to shed their denim clothing in favor of lighter fabrics. COOLMAX® is an innovative 

collection designed to keep you cool. Advanced thermo-regulating fibers draw moisture away from the 

body, dry quickly and enable the fabric to breathe. COOLMAX® is your go-to-gear to survive the extreme 

temperatures and humidity of summer 2014.

The ICONS Collection has been worn by pioneers, outcasts and outliers. Levi’s® Icon 501® jeans, Western 

shirt and Trucker jacket have been tested by generations. The brand continues to define the modern 

dress code because like the people who dress in their clothes, they are always thinking forward.

Levi’s® will surely be coming up with something different and is all set to reinvent this FPW with their 

amazing Spring/Summer ’14 collection.

 February: One of the renowned Global Brand Levi’s® is all set to showcase their

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