Popular design label The House of Arsalan
Iqbal is set to expand from Karachi to Lahore with a brand new dedicated
flagship store on the 27th of March 2014 based on the prestigious M M
Alam Road. The launch of the Lahore store marks the third House of
Arsalan Iqbal standalone store in Pakistan, the first having opened in
Karachi in 2011 and the second in 2013 both located on Tariq Road. The
brand will also be launching a third Karachi store and a fourth overall
retail outlet at the Dolmen City Mall later this year. Additionally and
right after their Lahore store launch, the Arsalan Iqbal team will also
be showcasing A.I Homme and A.I Femme at the coveted PFDC Sunsilk
Fashion Week [PSFW] platform in Lahore this April with their collection
entitled ‘Cargwar’.
Indeed the new Arsalan Iqbal Flagship store
will retail a selection of menswear and womenswear pret a porter, luxury
pret, haute couture and demi couture to footwear, accessories and
jewellery providing a complete one stop retail experience With a state
of the art interior designed by The House of Arsalan Iqbal’s womenswear
creative head Fayez Agariah in collaboration with young talent Faizan
Zakir of Magnitude Constructions, the store also includes separate in
house rooms designed especially for bespoke bridal/groom appointments by
the A.I design team.
Following their store launch, The House of Arsalan Iqbal will showcase ‘Cargwar’ at PSFW, a collection
inspired by the myth of Odysseus, oft thought of as "Odysseus the
Cunning"; the master of disguise in both appearance and voice. 'Cargwar'
which means utility in Urdu, is essentially what the collection is
buoyed by: wearability, functionality and casual ease. It is also a play
on the words of the two predominant ensembles of the collection: cargo
pants and the shalwar (carg and war). The collection comprises of
menswear and womenswear pieces in cotton, cotton jersey and twill with
rivets, spikes and intricate quilting detailing all in a monochromatic
colour palette to a high contrasting off-white and Midnight blue and
basic colours in split complimentary colour schemes.
Speaking
about his expansion to Lahore and showcase at PSFW, Arsalan Iqbal said
“With my label, I believe the true business of fashion lies within a
proper infrastructure, production ability and retail network. From our
more humble beginnings in 2011 to now in early 2014, I am proud of our
dedicated expansion with stores in Karachi and now in Lahore. We believe
very strongly in the power of accessibility as brand and to this end,
whatever we show on the ramp at PSFW, will have a retail version
available in stores immediately following our showcase.” For more
information on the brand and its work please visit www.arsalaniqbal.com
or log into www.facebook.com/arsalaniqbalclothing