In celebration of premium lawn brand
Mahnoush’s five definitive years in lawn and fashion, entrepreneur and
head designer at Mahnoush, Arjumand Amin, introduces The Anniversary
Edition campaign, inspired by five modern, diverse and dynamic women in
Pakistan, each of whom are symbolic of what Mahnoush represents over the
course of its journey: quality, distinctiveness and beauty. The
campaign will be revealed at the launch of Mahnoush Lawn this March and
the collection itself will across Pakistan as of 25th March 2014 at
select retailers1.
The 5 incredible women being celebrated by
Mahnoush are master couturier Bunto Kazmi, the fearless filmmaker
Sharmeen Obaid Chinoy, artist extraordinaire Shahzia Sikander, dynamic
social entrepreneur Roshaneh Zafar and leading athlete and sporting
entrepreneur Naseem Hameed. Each of these 5 formidable women has been
photographed by Abdullah Harris for a celebration campaign to be
revealed in print and across social media in March itself.
Speaking
about Mahnoush’s 5 years celebration with 5 incredible women, CEO and
Head Designer of Mahnoush, Arjumand Amin has said: “With our 5 year
anniversary edition, I am honoured to be celebrating 5 unique women,
each of whom has worked to change the landscape in which they operate.
Mahnoush
is thrilled beyond measure to have the honour of celebrating Bunto
Kazmi, the incredibly elegant and talented couturier. This self-effacing
and media-shy personality creates not just beautiful clothes, but works
of art, heirlooms to be passed on from one generation to the next. With
intricate workmanship and motifs that ultimately save the best of our
sartorial traditions for coming generations, she is a living legend. We
are equally delighted to have Sharmeen Obaid Chinoy celebrated; she was
an obvious choice for us. She brought fame to the nation and attention
to the thousands of women who are the victims of acid attacks in
Pakistan with her documentary Saving Face in 2012, which won an Academy
Award. She followed this achievement with another, an Emmy Award for
her documentary Pakistan: Children of the Taliban, and was the first
non-American to win the Livingstone Award for young journalists. She was
conferred the Hilal-e-Imtiaz by the Government of Pakistan, and was
also included in Time magazine’s 2012 annual list of the 100 most
influential people in the world. We love her!
The brilliant
artist Shahzia Sikander is also an integral part of our 5 incredible
women. She is responsible for re-inventing miniature painting as
practiced in Pakistan today. Her multi-media work in video, animation,
mural and installation has pioneered a new discourse in the arts by
bringing contemporary miniature painting into the international arena.
She was recently awarded the MacArthur Genius Award and is currently
working on a new project commissioned by the Samdani Foundation, Dhaka.
A true Pakistani hero, Mahnoush celebrates Roshaneh Zafar as a ground
breaking social entrepreneur. She is renowned for her pioneering work in
helping women in lower-income groups achieve economic parity. Founder
and Managing Director of Kashf Foundation, Roshaneh based her
organization on the micro-financing model of the Grameen Bank, started
by Bangladeshi Nobel laureate Dr. Muhammad Yunus. Kashf has disbursed
over 2.2 million loans and redirected the lives of thousands of
households. Finally, Mahnoush is proud to commemorate the spirited
sportswoman Naseem Hameed, a Pakistani sporting icon who
gained fame for her country when she won the gold medal in the
100-meter dash at the 11th South Asian Federation Games in Dhaka,
Bangladesh, in 2010. She became the fastest woman in South Asia by
clocking in at 11.81 seconds, and she was appointed Ambassador of Sports
in recognition of her achievement. She has opened an academy to train
other women athletes in Karachi, to contribute to the development of
sports and women in Pakistan.”
Mahnoush’s Anniversary Edition collection will be available across Pakistan as of 25th March 2014.
First
launched in 2010 by entrepreneur and design force Arjumand Amin,
Mahnoush is a niche brand, which has fast gained renown for exceptional
fabric quality and inspired design sensibility, as evident from its
nomination for a coveted Lux Style Award in 20132. Quality is manifest
most notably in the construction of the fabric, with the brand
exclusively using 100 percent Pima cotton, widely acknowledged as one of
the finest cottons in the world. As always, Mahnoush’s seasonal designs
are the result of the creators’ deeply researched approach with
inspirations derived from Arjumand’s academic and aesthetic study of
numerous books and museum sources.
More information on
the latest collection and campaign will soon be available on the
official Mahnoush Facebook page:www.facebook.com/mahnoushonline