One of Pakistan’s leading luxury fashion brands Élan introduced their Spring/Summer 2014 collection this season, Élan Lawn, in collaboration with one of Pakistan’s premier textile houses, Hussain Mills Limited, through an exclusive exhibition held on 15th March at Lahore Lagoon Marquee in Lahore. The exhibition was attended by celebrities, socialites and members of the media alike with the event being managed by J&S and public relations by Lotus.
For
Élan Lawn this year, designer Khadijah Shah has taken inspiration from a
variety of sources, incorporating design elements such as birds, trees,
flowers, textures, animal prints, butterflies, frescos, trellises and
geometrics by way of artistic compositions. Based in a strong colour
palette that exudes a mature sophistication, the collection features
citrus yellows, tangy limes, dusky pinks, sunset oranges, deep brick,
charred charcoal, gold beiges, lavenders, ivories and blacks based in
premium quality lawn fabric complemented with 100% pure silk and chiffon
dupattas.
The collection is also accompanied by extra
fabric, which can be utilized for sleeves and panels, and includes
multiple pieces of intricately embellished embroidery which can be used
on the neckline, hemline, sleeves or back as per a consumer’s individual
preference. Indeed, the collection features trendsetting designs in the
signature Élan aesthetic which has been significantly popular with lawn
consumers over the years. Élan Lawn S/S 2014 features a total of
fifteen designs in two color ways and is available in attractive prices
ranging between PKR 6,055 and PKR 6,855.
On the launch
of Élan Lawn S/S 2014, Fashion Designer Khadijah Shah said, “It's been a
humbling experience to witness such an overwhelming response to Élan
Lawn and to see it grow to become Pakistan’s premium designer lawn in
such a short span of time. With our 3rd consecutive designer lawn
collection we have built upon our signature style and incorporated
consumer feedback to create a line which we hope is fresh, trendy and
very fashionable. We are delighted again this year to be partnering with
Hussain Mills to collaborate to re-invent the lawn design paradigm by
using gradients, textures and modern pattern mixing techniques to create
a dynamic aesthetic which we are confident will be appreciated by all
discerning lawn consumers.”
On the collaboration,
Director Hussain Group Hussain Ahmed Fazal has said, “I am extremely
grateful for having collaborated with Élan to launch Élan Lawn. Hussain
Textiles are a time tested textile house, renowned for our high end
export quality thread and fabrics. Like Élan we are committed to
quality, hence our brands have a natural synergy which is why our
relationship has been so successful over the years. We are proud to be
creating a product which offers the best in terms of design and fabric
to the lawn consumer.”
After the successful Lahore
exhibition, the collection will now be exclusively exhibited on the 17th
March at The Ramada in Multan, after which the prints will become
available nationwide at all leading stores and retailers across
Pakistan, India, UAE, UK and Saudia Arabia.
For more information log onto: http://www.hussaingroup.com/elanlawn http://www.facebook.com/elanonline