March 7, 2014

Elan Lawn All set for 2014‏

One of Pakistan’s leading luxury fashion brands Élan, is set to introduce their Spring/Summer collection 0’14. After the great success in 2013, Elan Lawn once again collaborates with Hussain Mills limited for their lawn collection in 2014.

Elan Lawn recently announced their spring/summer collection with Mahira Khan as their new brand Ambassador. The gorgeous Mahira Khan gives a new style and amazing look to Elan Lawns new collection. The pretty Nargis Fakhri was the brand ambassador for Elan Lawn in 2013.

Last year the partnership of  Elan & Hussain Mills Limited was a huge success . It was 2013’s sell out response that prompted Elan & Hussain Mills Limited to go bigger this year with more prints and diversity.

The Hussain Group is one of Pakistan’s leading textile enterprises, with more than 25 years of expertise in yarn development, spinning, weaving and now in fashion wear aswell. With 1 weaving unit and 5 spinning units located in diverse areas of Pakistan, the Textile Group has achieved resounding success in the local market as well as abroad in Europe and countries such as United States, Hong Kong, Korea, Chinaand Taiwan.

Khadijah Shah the designer for Elan Lawn is always impressive in her work and her inspiration comes from a diversity of local and international influences with an underlying theme based in the dominant use of bright bold colors and an abundance of intermixing patterns.

With this collection Élan endeavors to introduce unique trends such as print upon print, with the dupatta, shirt and bottom all bearing different patterns. The collection also offers a variety of panels and borders which can be put together according to each consumer’s individual aesthetic sense. The prints are based on floral, geometric, oriental, Turkic and Indian motifs making the collection abundantly versatile and offering something for everyone. Additionally, each print is paired with Élan’s signature embroidered and printed satin panels.


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