Following the launch of Pakistan’s first
designer embroidered silk brand Mbroidered, leading design label
MARIA.B. has announced the launch of their accessible lawn collection,
MARIA.B. Lawn by Reshma Tex 2014 launching at all MARIA.B. outlets and
leading retailers nationwide on March 13th 2014.
This
year, MARIA.B. has taken innovation in lawn a step further through the
introduction of the first Pakistani designer lawn collection to feature
prints on Arabic (Arabi) lawn, which is as fine as Swiss Voile but with
the fall and drape of Linen. The collection further includes prints on
Egyptian Giza lawn, Jacquard lawn and Embroidered lawn across 14
distinct designs in 2 colourways each embellished with elaborate
embroideries and accessorized through satin borders, embroidered
necklines, embroidered panels and laces priced between PKR 4,950 - PKR
5,750.
For her lawn collection, MARIA.B. has endeavoured
to provide a fresh new take on the timeless fabric, bringing a distinct
inspiration and feel to each design. Indeed, each inspiration is
manifest in the motifs and colour palette of the collection, which
includes bright and vibrant shades accompanied by feminine pastels.
Speaking
about her lawn collection for 2014, Maria Butt, CEO MARIA.B. said, “At
MARIA.B. we always strive to integrate innovation into all aspects of
our creative process, so we can produce affordable designer collections
for the price conscious fashion savvy woman, collection after
collection, year after year. After observing the overwhelming positive
response to plain Arabi lawn last year, we undertook significant
research to integrate this fabric into our own lawn brand in 2014. This
is the first time a designer label from Pakistan has produced original
prints on Arabi lawn and we are pleased to introduce this new collection
in a diversity of designs at the same impeccable quality that MARIA.B.
consumers have come to expect from the brand.”
For
further information on MARIA B lawn and other MARIA.B. brands, please
log on to https://www.facebook.com/mariabdesigns or visit the brand’s website http://www.mariab.pk/