As first announced in January 2014, following
the success of their designer lawn collections in 2012 and 2013, coveted
lifestyle and textile brand So Kamal previewed a brand new collection for
Spring/Summer 2014 in collaboration with fashion designer Zara Shahjahan: Kamal
Lawn by Zara Shahjahan 2014, an
intimate media reveal. The collection will be launched nationwide on March 11,
2014.
Revealing exclusive collection information, this season Kamal Limited in
collaboration with Zara Shahjahan introduce a collection inspired by Sub
Continental, specifically Indian patterns and motifs. Available in 15 distinct
designs, each in two-colour variations with a bright colour palette mixed with
black and white, the collection offers a diversity of design options with
fabric uniquely printed to allow for multiple stitching options through the
print, complete with digitally printed
borders. A customised design kit will also accompany each print with requisite
borders, brooches, laces and embroideries for a complete look. Further, the
collection also includes stitched lawn kurtas as tailored by So Kamal
available in multiple sizes. The brand also introduces coveted award winning
model, Neha Ahmed as the face of Kamal Lawn by Zara Shahjahan this season. The
collection is set to launch nationwide at over 5 So Kamal Flagship Stores in
Lahore, Karachi, Islamabad, Faisalabad and Multan from 11th March
2014 and onwards.
Kamal
Limited is one of the premier textiles exporters of Pakistan, who within a
short span of just 2 years have further endeavoured to define textile retail
specifically in Pakistan, introduced their popular designer lawn collections in
2012 and 2013 along with establishing over 5 stand-alone lifestyle retail
stores by the name of So Kamal, in Lahore, Karachi, Islamabad, Multan and
Faisalabad. Fashion designer Zara Shahjahan is
well renowned for her design philosophy focusing on an aesthetic that is
feminine and sophisticated with a signature look which is simple, beautiful and always in vogue. With a background
in miniature painting, she is one of Pakistan’s few designers who has the
expertise to make her own motifs.