March 8, 2014

Layla Chatoor to exhibit her recent Pret, Luxury Pret, Formal and Bridal Collections at PFDC Delhi



Founded in 1994, the Layla Chatoor luxury label has come to be renowned for its signature focus on timeless elegance. Indeed Layla formally launched her eponymous label having first designed a wedding dress and trousseau for her own wedding. Since then, the designer has establishing a distinct brand presence in an increasingly competitive industry with the brand’s philosophy to custom-make each piece with meticulous attention to detail, craftsmanship and embroidery such that each piece is modern and sophisticated. Each piece is often an exotic miniature featuring detailing and threadwork and the brand is known for creating new techniques in embroidery, cuts and detailing.
Though Layla Chatoor is synonymous with high quality bridal wear, she now also designs luxury pret and occasion wear using rich, opulent fabrics such as tulle, lamé, silks and chiffons. Her forte lies in her unwavering attention to detail and meticulously researched motifs. She likes to experiment with structure and silhouettes often opting for a streamlined frame that balances the traditional with the contemporary. Layla also produces luxury accessories to complement her ensembles using the highest quality leather, fabrics and gemstones.
Layla Chatoor’s work has garnered much commercial acclaim locally, through participation in events such as PFDC L’Oreal Bridal Week 2012, and abroad through events such as Bridal Asia Dubai 2002. To keep their product lines current and relevant, the label releases new collections biannually to coincide with the spring/summer and autumn/ winter seasons. ‘Ayesha – all the leaves are brown” is the brands first luxury/pret runway showcase in Pakistan at PFDC Sunsilk Fashion Week being held in April 2013. Recently the designer also showcased her latest collection titled “Garden of Eden” at the London Fashion Parade.
With ambitious plans for expansion, the brand has commenced stocking at PFDC Boulevard New Delhi and retails through their flagship store in Karachi and PFDC Boulevard in Lahore. Layla Chatoor’s ensembles are also available online at the Style 360/ Labels e store. The brand’s flagship store is in Karachi at 14 Kh-e-Muhafiz, Street No. 5, Phase 6, D.H.A., and Karachi. For more information, please visit: https://www.facebook.com/LaylaChatoor


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