[Karachi, 29th March 2014] The National Finale for Pakistan of L’Oréal’s signature international marketing competition; Brandstorm 2014 was won by Team Gravity of LUMS. The team comprising of 4th Year students Syeda Saba Rashid, Muneeba Shoaib and Sidra Ahmed edged out Farhan Syed, Hira Amjad & Usman Hayat of Team UHF, also from LUMS, in the closely contested final of the competition held at Alliance Française de Karachi on 28th March 2014.
Team Gravity will now be provided an exclusive opportunity to travel to Paris to take part in the International Finale of the contest which will be held in June this year. The best 3 global teams will win a voucher for a team trip to a destination of their choice worth €10,000, €5,000 and €2,500 respectively.
This year, L’Oréal Brandstorm was introduced in Pakistan for the very first time in collaboration with partner schools the Lahore University of Management Sciences (LUMS) and the Institute of Business Administration, Karachi (IBA) from where the final 15 shortlisted students were selected.
After a rigorous preliminary selection phase which commenced from December 2013 with a briefing session on L’Oréal Brandstorm and concluded in February 2014 with the campus finales, 15 students were shortlisted from both partner institutions for the National Championship. The different teams of shortlisted students gave presentations based on a specific case study shared with them during the concluding phase of the competition, after which the final results were announced.
The jury for the National Championship comprised of L’Oréal Pakistan’s top management including Managing Director Musharaf Hai, General Manager – CPD Moazzam Ali Khan, General Manager – PPD Mona Hussain and HR Director Khwaja Munir Kamil.
Speaking about L’Oréal Brandstorm 2014, Managing Director Musharaf Hai said, “L’Oréal Brandstorm is a unique initiative undertaken by L’Oréal to stimulate creative thinking and to encourage young marketing professionals to come up with original solutions for traditional and contemporary marketing problems. We are proud to introduce the marketing competition in our partner schools for the very first time in Pakistan and are thrilled by the response we have received thus far. We look forward to even more participation next year!”
L’Oréal Brandstorm was introduced by the global beauty brand in 1992 and has since grown to become a global phenomenon, featuring the participation of over 70,000 students hailing from more than 300 campuses in 45 countries worldwide over the 22 years of its existence. Indeed, the growing success of the platform can be gauged from the participation of more than 10,000 students in 2013 alone.