After
the launch of MARIA.B.’s trend setting Fall/Winter collection of linens in 2013
and following the brand’s launch of its limited yet exclusive edition of Indian
Pashmina, MARIA.B. Pashmina,
Pakistan’s leading designer label has introduced a new line of designer
embroidered silk ensembles with their latest brand, Mbroidered. Indeed,
the new line is a first-of-its-kind range of designer silks which feature
intricate embroidery on luxe silks. The new collection will be available at select
MARIA.B. outlets and leading retailers nationwide and internationally in UAE
and UK from 1st March 2014 onwards.
An
artistic celebration of feminity, the collection features shirts and dupattas
across 15 diverse designs in pure Chinese silk chiffons, grip and katan fabrics.
Expect digitally rendered animal prints, Ottoman influences, motifs such as the
feminine French rose, Phulkari, Mughal embroideries and cross stitch
embroideries in silk thread and sequins. The Mbroidered premium silk brand
further incorporates a diverse colour palette comprising of pristine pastels,
earthy tones and bright highlights with velvet and digitally printed borders combined
with laces and buttons.
The new line was unveiled in an august gathering of
guests including renowned fashion designers, socialites and esteemed members of
the press and featured a fashion presentation showcasing ensembles from the new
collection. The event was
managed by Bilal Mukhtar Events with public relations by Lotus PR.
Speaking about the new brand, Maria Butt, CEO
MARIA.B. said, “My
eponymous brand was launched 14 years ago with a vision to revolutionise and
make accessible, women’s retail in the country. Having first started with one
small stitching unit in Lahore, today, we are fortunate to be Pakistan’s most
diverse designer fashion brand with prêt a porter, couture, formal wear, lawn,
embroidered fabrics and cottons all within one affordable label. Our ethos has always been to provide
multiple ranges of affordable designer fashion for women and in this same vein, based on the feedback
of our patrons, we introduce our new designer embroidered silk, Mbroidered, as
the first designer collection based in embroidered silks. With our new line, we
endeavor to reveal new Mbroidered collections every 2 months and we look
forward to introducing more brand lines, extension and innovations throughout
the year.”
The
new collection features 2 piece unstitched silk outfits ranging between PKR 8,000/-
to PKR 10,000/- for a shirt and a dupatta. For further information on Mbroidered
and other MARIA.B. brands, please log on to: https://www.facebook.com/mariabdesigns or visit the
brand’s website http://www.mariab.pk/