March 6, 2014

Maybelline New York's Makeup Trend Show at FPW 6 2014


 In line with their international fashion week dominance, global trend setter Maybelline New York celebrated their 100 years of taking trends from the catwalk to the sidewalk with an innovative Make-Up Trend Show. Conceptualized by Maybelline’s makeup artist of the year, Raana Khan, The Fashion Pakistan Week 6 Spring/Summer 2014 was held on the 20th of February 2014. The Maybelline New York Trend Show drew inspiration from three specific eras within the past 100 years and translated these into fifteen distinct looks and was complemented by capsule collections by designers Sania Maskatiya, Sara Shahid and Sanam Chaudhri.


  

 Maybelline  interpreted and defined trends from the Vintage Era of the roaring 1920’s - 1950’s, where dancing the Charleston, The Great Gatsby, Flapper girls and Sailors, Jazz and Old Hollywood reigned supreme;. the Retro Era of the 1960’s - 1990’s, from the revolution that was  Flower Power to the 80’s and 90’s girl next door/Barbie inspired fashion,  leading into the future with the new millennium and highlighting S/S 2014 trends, transcending boundaries of traditional fashion aesthetics, chartering new avenues of style and chic. Sara Shahid of Sublime’s capsule collection complemented Maybelline’s Vintage Era, Sanam Chaudhri  stylizing the Maybelline  Retro Era of the 1960’s – 1990’s and designer Sania Maskatiya showcased a collection paying homage to more current and futuristic trends.

 “Internationally, Maybelline New York has always been at the forefront of trend setting beauty at some of the world’s biggest fashion weeks. Within this international fashion week season, we are excited to further this global legacy here in Pakistan bringing effortless, affordable and revolutionary beauty to the S/S 14 runway at Fashion Pakistan Week” said Moazzam Ali Khan, General Manager CPD Division of L’Oréal Pakistan (parent company of Maybelline).

“I am thrilled to be associated with Maybelline and to have the opportunity to create looks through make up, from three different eras; vintage / classic, 70's retro, futuristic; all these looks blended with my unique signature style...” said Raana Khan, Maybelline’s Make-up Artist of the year on the trend show 2014.

Maybelline New York introduced their revolutionary Baby Lips last month in Pakistan in transparent, red and pink shades. The Maybelline Trend Show 2014 was staged live at Fashion Pakistan Week 6 Spring/Summer 2014 on February 20 2014.

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