In
line with their international fashion week dominance, global trend setter
Maybelline New York celebrated their 100 years of taking trends from the
catwalk to the sidewalk with an innovative Make-Up Trend Show. Conceptualized
by Maybelline’s makeup artist of the year, Raana Khan, The Fashion Pakistan
Week 6 Spring/Summer 2014 was held on the 20th of February 2014. The Maybelline
New York Trend Show drew inspiration from three specific eras within the past
100 years and translated these into fifteen distinct looks and was complemented
by capsule collections by designers Sania Maskatiya, Sara Shahid and Sanam
Chaudhri.
Maybelline interpreted and defined trends from the
Vintage Era of the roaring 1920’s - 1950’s, where dancing the Charleston, The
Great Gatsby, Flapper girls and Sailors, Jazz and Old Hollywood reigned
supreme;. the Retro Era of the 1960’s - 1990’s, from the revolution that was Flower Power to the 80’s and 90’s girl next
door/Barbie inspired fashion, leading
into the future with the new millennium and highlighting S/S 2014 trends,
transcending boundaries of traditional fashion aesthetics, chartering new avenues
of style and chic. Sara Shahid of Sublime’s capsule collection complemented
Maybelline’s Vintage Era, Sanam Chaudhri
stylizing the Maybelline Retro
Era of the 1960’s – 1990’s and designer Sania Maskatiya showcased a collection paying
homage to more current and futuristic trends.
“Internationally, Maybelline New York has
always been at the forefront of trend setting beauty at some of the world’s
biggest fashion weeks. Within this international fashion week season, we are
excited to further this global legacy here in Pakistan bringing effortless,
affordable and revolutionary beauty to the S/S 14 runway at Fashion Pakistan
Week” said Moazzam
Ali Khan, General Manager CPD
Division of L’OrĂ©al Pakistan (parent company of Maybelline).
“I am thrilled to be associated with
Maybelline and to have the opportunity to create looks through make up, from three
different eras; vintage / classic, 70's retro, futuristic; all these looks
blended with my unique signature style...” said Raana Khan, Maybelline’s Make-up Artist of the year
on the trend show 2014.
Maybelline
New York introduced their revolutionary Baby Lips last month in Pakistan in transparent,
red and pink shades. The Maybelline Trend Show 2014 was staged live at Fashion
Pakistan Week 6 Spring/Summer 2014 on February 20 2014.