Monica Paracha’s euphonious label, Monica Couture, is all set to make
new trends in Pakistani Market. The brand is constructed on the sheer
design philosophy of self-discovery and re-invigoration, which initially
started off as a small-workshop a decade ago. Over the years, due to
her undying efforts and a loyal clientele, Monica Couture grew into an
internationally recognized brand.
A Monia Haute-Couture stapled
voluminous fold of thick cloth with swoop-back pleated twill and
glamorized shirtwaist epitomizes chic and suaveness. The flowing goddess
gowns, embellished cocktail dresses and bespoke couture-gowns for
A-list celebrities encapsulates the bohemian glamour. Monica Couture not
only has a forte in bridal couture gowns, Prêt-à-Porter collection and
stately sculpted jewelry, but it also excels in producing exquisite
Swarovski encrusted shoe line, handbags and clutches.
Monica,
being a globe-trotter has learnt to converse fluently in Urdu/ Hindi,
Arabic, French and English. Due to her travelling she has had an
opportunity to emulate heterogeneous fusion and heritage of cultures
into her fabulous creations. Her design house specializes in designs,
pattern making, cutting and stitching.
Monica Couture’s master
craftsmanship is evident in its expertise of incorporating traditional
craft into today’s cutting-edge silhouettes. The brand is also eminent
and loved for its use of quirky color palette, scads of sheath dresses
and striking, sculptural accessories.
Monica Couture has also
show- cased its collections in almost a dozen fashion shows including,
Muscat Fashion Week (March 2012), Malta Fashion Awards (May 2011), Les
Marias (The Paris Show, June 2010), International India Fashion Week
2010, London Fashion Week (Charring Cross, September 2009), Bahrain
Fashion Week (May 2009). G‐MEX Wedding Show (Manchester, February 2009),
Hotel Alexandra Palace Fashion Show (July 2008) and Asian Business
Awards (Birmingham, November 2008).
Its clientele range from
illustrious beauty queens to A-list celebrities. Some of which include,
Britney Spears, Justina Mutale who wore androgynously chic Monica
Couture dress at the BAFTA awards, Eva Benhamou (President of First
Luxe) and Miss Australia and Miss Morroco from the Miss Universe Beauty
Pageant.
In all, the team at Monica Couture firmly
believes that style is eternal and they want their customers to trust
their faith in the designer’s sartorial creed. It is an all rounded
brand which surely surpass sartorial detailing, sleek handbags,
clutches, and beautifully designed, gem-encrusted stilettos. And they
hope to continue, conjuring fabulous creations to please their clients.