The world’s premier celebrity magazine OK! has been officially launched in Pakistan by Juicy Publications (Private) Limited headed by CEO & Publisher Saher H. Paracha. Renowned for being the first for celebrity news, OK! Pakistan was introduced at a press conference and unveiling ceremony which revealed the cover of the first issue of OK! Pakistan at the historic Mohatta Palace on 22nd March 2014.
The OK! Pakistan press conference was hosted by media personality Ayesha Omar who initiated the proceedings with a welcome note before introducing the publication’s core editorial team; CEO & Publisher Saher H. Paracha, Editor-in-Chief Aamna Haider Isani, Creative Editor Tania Longi, Fashion & Beauty Editor Alyzeh Rahim Shirazi and Lifestyle Editor Maira Pagganwala. Ms. Omar also acknowledged Assistant Editor Haiya Bokhari and Graphic Artist Fazal Abbas, who designed the cover and has developed the look of the magazine.
CEO Saher Paracha gave an overview of the publication’s rich international heritage and shared information pertaining to the publication’s vision for Pakistan. Editor-in-Chief Aamna Haider Isani apprised the audience on the nature of content that OK! Pakistan would feature and elaborated on the magazine’s ambition to highlight the Pakistani celebrity, be it on the high street or the main street. Following the press conference, Ms. Omar presented video messages by Stan Myerson, Group Joint Managing Director at Northern and Shell and Naouelle Tir, International Director at Northern and Shell. The inaugural cover of OK! Pakistan featured Benazir Bhutto as the most legendary and inspirational woman in Pakistan. This OK! World Exclusive was written by Benazir Bhutto's close friend, confidante and renowned writer Victoria Schofield. A warm word of appreciation was extended to Sanam Bhutto for making this story possible. The cover reveal was followed by an enthralling musical performance by acclaimed musician Zoe Viccaji, who regaled the audience with renditions of different pop hits and classical ballads. The OK! Pakistan team also recognized the Best Dressed Female and Male at the event, with Aamina Sheikh and Rizwanullah winning the awards respectively. The winners of a special raffle draw were also announced, with Rubina Farooqi and Sharmila Farooqi winning the grand prize of a return ticket to Turkey, courtesy Turkish Airlines. The launch event was well-attended and featured esteemed members of the press, renowned fashion designers, socialites and media personalities. The event was managed by Catwalk Events with public relations by Lotus PR.
In line with the magazines’ global roots and as a populist magazine, OK! Pakistan aims to revolutionise and redefine celebrities in Pakistan with the goal of highlighting the nations’ extraordinary heritage and promoting Pakistan’s multifaceted talent, high achievers and national pride, on an international platform. Adhering only to the most stringent international standards, OK! Pakistan will bring to its audiences the very best of celebrity, fashion, beauty, lifestyle and society news with worldwide exclusives for both national and international celebrities.
The core OK! Pakistan team is led by CEO & Publisher Saher H. Paracha with both a seasoned and new editorial team which brings to OK! Pakistan local and global exposure and credentials. To this end, OK! Pakistan introduces Editor-in-Chief Aamna Haider Isani, Creative Editor Tania Longi, Fashion & Beauty Editor Alyzeh Rahim Shirazi and Lifestyle Editor Maira Pagganwala along with an experienced team of writers, contributors and photojournalists across Pakistan.
Speaking about the launch of OK! Pakistan, CEO & Publisher Saher H. Paracha said, “OK! is the world’s most powerful celebrity magazine with over 50 million readers and more than 20 international editions worldwide. We trust that the impeccable credentials of our editorial team ensures a unique and unparalleled insight into the world of celebrity, high fashion, holistic beauty and luxury lifestyle. In addition to highlighting both international and local celebrities as well as the fabulous lives of Pakistan’s most glamorous, we will also pay homage to the heroes of Pakistan who often risk their lives to make a difference.”
Speaking about the launch of OK! Pakistan, Editor In Chief Aamna Haider Isani said, “OK! Pakistan comes in as the country’s first and only international, organic celebrity magazine that aims to tap into Pakistan’s diverse pool of achievers and project them to the world. With OK! we hope to highlight Pakistan’s colour, vibrancy and oomph. We believe the stars of this country exist beyond the cine sparkle, pop culture or razzle-dazzle of the fashion runway. We are looking at achievers at literary festivals, art fairs, politics and even the vast philanthropic arena, where national heroes change and improve the lives of others around them. With OK! we aim to redefine celebrity, identify actual achievers and lend our readers a smile and an up-beat feeling of optimism.”
The first issue of OK! Pakistan will be available for purchase from all leading bookstores and news agencies from April onwards at PKR 500/-. Thereafter, each new issue of magazine will be available on the 1st of every month. For more information regarding the publication, log on to www.okmagazine.com.pk and www.facebook.com/okmagazine.pk or follow the magazine on Twitter https://twitter.com/OK_Pakistan