[Lahore: 08th April 2014]: Following the brand’s showcase of their
acclaimed “The Arabesque Collection”, Nida Azwer Atelier returns to the
PFDC Sunsilk Fashion Week to showcase their luxury prêt a porter
collection, “The Urban Jungle Collection” on 12th April 2014.
For
the label’s PSFW Collection, designer Nida Azwer has drawn inspiration
from the majestic Jungle where exotic animals and birds can be found
along with indigenous forest flowers and foliage; interpreting these
inspirations specifically within a contemporary context. In creating
“The Urban Jungle”, Nida Azwer Atelier has worked across fabrics such as
cotton nets, silks, chiffons and organzas in a dynamic colour palette
featuring white, greys, shades of pink and mint green. Expect digital
embroidery, hand embroidery, embossing, cutwork and screen printing with
ensembles western cuts infused with classic silhouettes.
Speaking
about her collection for PFDC Sunsilk Fashion Week, Nida Azwer said,
“This collection is all about mixing and matching separates within
luxury pret. It channels a philosophy that allows patrons to experiment
with their fashion in a Western aesthetic while also fusing our
signature Eastern ethos. The collection will be available in stores as
of mid May.”
For more information regarding the brand, log on to
www.facebook.com/nidaazwerfashionhouse or follow the brand on
Instagram: NidaAzwerAtelier.