April 13, 2014

Nida Azwer to showcase 'The Urban Jungle Collection' at PSFW‏

[Lahore: 08th April 2014]: Following the brand’s showcase of their acclaimed “The Arabesque Collection”, Nida Azwer Atelier returns to the PFDC Sunsilk Fashion Week to showcase their luxury prêt a porter collection, “The Urban Jungle Collection” on 12th April 2014.
For the label’s PSFW Collection, designer Nida Azwer has drawn inspiration from the majestic Jungle where exotic animals and birds can be found along with indigenous forest flowers and foliage; interpreting these inspirations specifically within a contemporary context. In creating “The Urban Jungle”, Nida Azwer Atelier has worked across fabrics such as cotton nets, silks, chiffons and organzas in a dynamic colour palette featuring white, greys, shades of pink and mint green. Expect digital embroidery, hand embroidery, embossing, cutwork and screen printing with ensembles western cuts infused with classic silhouettes.
Speaking about her collection for PFDC Sunsilk Fashion Week, Nida Azwer said, “This collection is all about mixing and matching separates within luxury pret. It channels a philosophy that allows patrons to experiment with their fashion in a Western aesthetic while also fusing our signature Eastern ethos. The collection will be available in stores as of mid May.”
For more information regarding the brand, log on to www.facebook.com/nidaazwerfashionhouse or follow the brand on Instagram: NidaAzwerAtelier.


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