[Lahore, 9th April 2014] The coveted house of SHEHLA introduces their
Spring/Summer 2014 Collection “Samsara” on Day 2 of PFDC Sunsilk
Fashion Week – Friday, 11th April, 2014.
Samsara, the circle of
life, is being presented as a circle of fashion where new trends are
born and they fade away giving way to the birth of new trends. The
collection represent the bold and confident Pakistani woman, as she
re-invents herself and needs versatility in her wardrobe to dress for
dinners, cocktails and red carpet events.
Speaking about her
collection for PFDC Sunsilk Fashion Week, Shehla Chatoor said “For me
PSFW is a consistent platform to showcase my collection. The most
important reason is to increase brand awareness and to show everyone
what brand SHEHLA is all about. PSFW gets a great deal of coverage in
the local and international media, so this makes it a great platform for
me.”
Indeed Shehla Chatoor's new "Samsara collection" ignites
memories of mist covered mountains and mythical narratives, long
forgotten in the bustle of today. It is an invitation to step back in
time and revisit the places of our ancestors. This collection is
testament to the cycle of life through a journey that spans the length
of our mighty Himalayan mountain range from the steep climbs of Nepal,
across the expanse of India and China to firmly rest in the majestically
towering mountains of Pakistan. The cultural motifs born of this rugged
terrain speak of centuries in the cradle of the Heavens where every
story that unfolds is a mirror of grander celestial design, the emblem
of eternity.
The vast array of design features that the
subcontinent has to offer have been intensely focused, brought under
Shehla's expert gaze and translated into the "Samsara" collection. From
the macro-scope to the micro-scope, they are condensed into elegant and
lavish motifs that embellish the rich fabrics that they adorn. Buddhist
mandalas from the temples of Tibet, calligraphy from the palaces of
China, paisleys from Kashmir, florals from the Mogul tombs of India and
the majestic gardens of Lahore, and the bold linear graphics of the
northern tribes all converge in a mystic harmony that is uniquely
Eastern. This collection speaks of home for Shehla and endeavours to
inspire a similar sense of belonging for all those viewing it at Lahore
PSFW 2014.
Shehla has worked tirelessly towards bringing cohesion
to the many aspects of what symbolizes eastern design with many hours
painstakingly dedicated to perfection. Working with her many artisans,
she has also incorporated metal accents onto traditional embroidery in
order to update an age-old tradition. Hundreds of chains, cascading like
rivers, have been sewn on to a blouse and thousands of studs, that pay
homage to lofty mountain peaks, have been incorporated onto hand worked
gara jackets. The Samsara Collection boasts streamlined and flattering
cuts as well as glamorous savoir faire that has become synonymous with
the Shehla brand. In addition, Shehla has chosen this year to reinvent
the time honoured sari with an aim to transcribe a quintessentially
eastern garb onto an edgy, unorthodox silhouette. These pre-draped saris
with their breathtaking blouses are a playful fresh take on an age-old
ensemble that can be easily add drama to the red carpets of today.
Through
this current collection, Shehla also aims to further her precept of
creating a complete look by extending her design portfolio to include
meticulously crafted jewellery which compliments her clothing and
accessories line. Shehla's clientele can rest assured knowing she offers
a one-stop solution which paints a whole picture with clothes, bags,
shoes and jewellery in tow, all born of a design philosophy that
jump-starts tradition and sets the bar for innovation and glamour. For
more details, please visit Shehla Chatoor on Facebook https://www.facebook.com/ShehlaC