[Lahore: 07th May 2014] Following the successful opening of his
flagship ready-to-wear store in Lahore at the Gulberg Galleria, HSY
expands his label with the introduction of brand new, first of its
affordable bridal wear label. The new brand will be introduced with “The
Orchid Collection” at BCW 2014 on 11th May 2014 in Karachi. Indeed
HSY’s new affordable bridal wear line is in addition to his line of
signature bespoke bridals, and is intended to target a wider audience
with the introduction of new price points bringing greater brand
accessibility and affordability.
Synonymous with the name, ‘The
Orchid Collection’ derives its inspiration from the Radiant Bloom and
creates a captivating harmony of fuchsia, purple and pink undertones
combined with intricate embroideries and fabric textures. This
collection focusses on the clever layering of separates and engages
colors inspired by the beauty of nature.
Speaking at the launch
of the new line, HSY said “I am delighted to introduce a brand new line
of bridal wear. With the launch of our ready to wear store and now this
new bridal line, we have looked to further our design aesthetic to a
more diverse audience and to create and retail a bridal line that is
more affordable than our signature HSY make to order bridals. I
reiterate these 20 years of fashion for me mark now more than ever the
need for positive change and we foresee the introduction of a new price
point as a fundamental step in that direction”
“The Orchid Collection” will be available on order at the HSY Studio in Lahore from the 15th of May 2014.
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