[Lahore: 26th April 2014] Following the successful showcase of his
critically acclaimed S/S 2014 collections ‘Sher’ at 7th PFDC Sunsilk
Fashion Week earlier in April and ‘Venom’ at Fashion Pakistan Week 6 in
February 2014, Pakistan’s leading fashion designer Hassan Sheheryar
Yasin continues his 20th year celebration with the launch of a brand new
HSY Flagship Ready-To-Wear Store at Gulberg Galleria Lahore on Friday
25th April 2014. A concept store/boutique, the interior has been
designed by Architects Inc and constructed by AI constructions. The new
HSY store includes formal, luxury prêt and prêt a porter within a price
range of Rs. 5,000 to Rs. 100,000. Further, hot off the PSFW ramp, the
‘Sher’ collection is currently available to retail at the store.
The
launch event was attended by industry stalwarts, fashion designers,
musicians, stylists and media personalities alike, including: musicians
Atif Aslam and Sameer Shami, actors Reema Khan and Meesha Shafi;
Chairperson of the Executive Committee of PFDC Sehyr Saigol, CEO PFDC
Saad Ali, Fashion Designers Maria B., Mini Bindra of Rubaaiyat, Sara
Shahid of Sublime, Khadijah Shah of Elan, Kamiar Rokni, Fahad Hussayn,
Mohsin Ali, Zara Shahjahan, Rana Noman Haq, Maheen Kardar Ali, Ammar
Belal, Akif, Sonia Azhar, Yahsir Waheed and Mehdi; stylists/make-up
artists Shahzad Raza, Shammal Qureshi, Juju Haider, Redah Misbah and
Maram Azmat; fashion models Emmad Irfani, Abdullah Ejaz, Ather Amin,
Jehan-e-Khalid, Vaneeza Ahmed, Rachel and Natasha Hussain; media
personality Yousaf Salahuddin along with members of the esteemed media.
The event was managed by the team at HSY Events with Public Relations by
Lotus.
Speaking on the launch of his new store, Hassan Sheheryar
Yasin said “All of us at HSY are delighted to expand our retail
presence to Lahore’s most prestigious retail address, Gulberg Galleria.
Indeed with this new Ready-To-Wear Store, all our prêt collections seen
regularly at fashion weeks in Pakistan and globally, will be made
available immediately after their runway showcases instead of only being
available to order at the HSY studios – it allows our brand to become
more accessible. This store furthers our vision of “Giving is the new
Achieving” with the instant presence of the Sher collection showcased at
the PFDC Sunsilk Fashion Week 2014 which is in homage to and in support
of, women empowerment. The collection in store features indigenous
embroideries fashioned by the female artisans of the village Shergarh
which will now be immediately available to the general public. I am also
looking forward to what we have planned ahead for 2014 with the
unveiling of an exciting new television project, more cross brand
synergies and building on our ethos of giving back to Pakistan through
the business of fashion.”
HSY is best known for combining
contemporary silhouettes with the traditional techniques of old. The
brand’s inspiration is distinctly Pakistani and Middle Eastern peppered
with Western influences. Celebrating 20 years in the industry, Hassan
himself holds an honors degree in Couture from the Pakistan School of
Fashion Design, an affiliate of La Chambre Syndicale De La Couture
Parisienne, France. Hassan is also one of the founding members of the
PFDC and the recipient of multiple ‘Designer of the Year’ awards,
including the Ahlan Fashion and Lifestyle awards, the Lux Style Award,
the Most Stylish Fashion Icon at the MTV Style Awards, Style Guru of the
Year by Indus Style Awards and Designer of The Year 2014 at 2nd HUM
Awards. He was also selected as one of I.Q Magazine’s Top 20 Fashion
Icons of the World, was ranked amongst Ahlan’s Hot 100 people and Hello
Pakistan’s HelloHot100 for 2013. 2014 marks HSY’s 20 years in the
fashion industry. HSY label has global presence through boutiques and
multi-label stores in Pakistan, UAE, Saudi Arabia, UK & USA.
The
HSY Ready-To-Wear, Shop is now open at the Gulberg Galleria, Shop #5,
Main Boulevard, Gulberg 3, Lahore. For more information log on to:
https://www.facebook.com/hsystudio