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L’Oréal, the world’s leading beauty
brand, introduces Kérastase in Pakistan. On the leading edge of the avant-garde,
Kérastase innovates with customized protocols and targeted product ranges
designed to give women beautiful hair. Combining the finest technology with the
brand’s unique haircare artistry and performed by top-level professionals, the
Kérastase ritual is a comprehensive beauty care experience with a ritual
designed to bring out every woman’s best. It is present in the world’s most
luxurious salons and used by the world’s best hairdressers from Paris, New York
and London to Milan. This 2014,
Kérastase launches in Pakistan with dedicated spaces in some of the
country’s most popular haircare salons including Nabila, Sabs and Nina Lotia
salons in Karachi as of May 2014 with more salon launches in Lahore and Karachi
later this 2014. Indeed all Kérastase salons engage luxurious features to
express the values of sophistication, advanced science and sensorial pleasure
embodied by Kérastase itself.
An invention of the visionary François
Dalle, CEO of the L’Oréal Group in 1964, Kérastase exemplifies the values of
professional luxury and furthers L’Oreal’s founding mission: to make beauty
care accessible to patrons and consumers with in depth research, a grounded
knowledge of people and a consistent, applicable innovation.
Speaking about the launch of the
luxury haircare brand Kérastase, L’Oréal Pakistan Managing Director Musharaf
Hai has said; “Kérastase brings to Pakistan,
the Art of Perfect Hair with fifty years of haircare excellence. With
Kérastase, women are at the very center of every haircare ritual –the experience
was conceived to meet the needs of women who want to feel good about themselves
in both mind and body, to the very tips of their hair – to give women a
sensorial understanding that enables them to enhance their own individuality
with beautiful, head turning hair as their signature style. We are delighted to
partner with some of the countries most recognized names in haircare to
introduce the customised Kérastase experience to Pakistan.”
Kérastase provides a high-performance
ritual for every woman leaving each with a transformational experience through
its cutting edge formulas in a custom 3-step beauty ritual: Cleanse, Treat and Texturize, with
carefully conceived methods for beautifying the hair. Cleanse, the first step in the routine, engages a specific product
for every hair type; Treat, works with
targeted, high-performance products that take in-depth action whereby vigor and
sumptuous body are restored to the hair; Texturize,
the third and final step of the regimen, rests on the application of a no-rinse
product that leaves the hair fiber with a beautiful finish offering effective
protection and shine.
Kérastase products are available for
retail at the partnering salons as well as in-salon services providing a
customized ritual for every hair type ranging from Kérastase Nutritive: for dry and damaged hair;
Kérastase Resistance: strengthening
ritual for chemically weakened hair; Kérastase Reflection: for shine in colour-treated hair; Kérastase Specifique: for a healthy scalp; Kérastase
Elixir Ultime: for enhancing hair
substance and Kérastase Fusio-Dose:
transforming hair fiber with tailored care for all hair types.
Kérastase in Pakistan will be
revealing detailed luxury haircare services and product information later this
month. For more information on Kérastase in Pakistan, visit:
Posted in: KÉRASTASE PARIS
