[Lahore: 12th May 2014]: Following the success of MARIA.B. Lawn in
Pakistan, one of the countrys biggest designer retailers', MARIA.B.,
becomes the first Pakistani designer brand to design and retail a
collection of lawn specifically for India. Titled Astitva, the new
collection is available at all leading retail stores in India nationwide
through the brand’s Indian partner Sahiba Ltd.
Custom-designed
for Indian consumers and lawn enthusiasts, Astitva features 12 diverse
designs based in a distinctive tribal and boho-chic aesthetic. Taking
inspiration from chunri, the collection features ikkat, cross stitch
bohemia and motifs such as gypsy roses, all in a dynamic palette based
in both bright colours and fresh pastels that are traditionally
associated with Indian summer fashion. Indeed, the collection is printed
on 80*80 Lawn with crinkle dupattas, embellished with sequins,
cross-stich, rosettes and pulsar style embroideries. The lawn is
economically priced between the price points of the equivalent of PKR
3,000-3,500.
Speaking about the launch of Astitva, Maria
Butt, CEO MARIA.B. said, “Given the similarities in our history, culture
and tradition, India has always been an ideal market for Pakistani
fashion. At MARIA.B. we had always been cognizant of the potential of
the Indian retail market and in addition to participating in different
Indian fashion shows and exhibitions we had previously introduced a
limited edition Pashmina collection in India to marked success. Earlier
this year we also launched a limited edition lawn collection featuring
Arabi lawn in India which too proved very successful and paved the way
for Astitva; with this collection we have created lawn designs
specifically for Indian consumers based on our own research and market
insights gleaned by our Indian partners Sahiba Ltd. So far the
collection has been well received and consumer feedback has been very
encouraging! We hope to continue the trend of creating collections
specifically tailored for regional and international markets and look
forward to sharing the complete MARIA.B. experience with our patrons
located outside of Pakistan.”
MARIA.B. is Pakistan’s most
diverse designer fashion brand with prêt a porter, couture, formal
wear, lawn, embroidered fabrics and cottons all within one affordable
label. MARIA. B. also has one of Pakistan’s most extensive retail
networks with over 25 standalone outlets in 12 different cities across
the country, while also exporting to 6 international destinations
including UK, USA, Bangladesh, UAE, Qatar and India.
For
further information on MARIA B lawn and other MARIA.B. brands, please
log on to https://www.facebook.com/mariabdesigns or visit the brand’s
website http://www.mariab.pk/