June 17, 2014

Kayseria unveil their new Eid collection and launch Loyalty Card Programme with a concert by Sajjad Ali

[Lahore: 16th June 2014] Premier designer textile house Kayseria launched its customer-focused

Loyalty Card Programme at an exclusive launch event held at Faletti’s Hotel on 15th

Lahore. At the same event, the brand showcased an exclusive preview of their Eid collection 2014

titled “Shaadianeh” which was followed by a musical performance by Pakistani pop legend, Sajjad

Ali.

The new Eid collection paid homage to several eras of the previous century, from the essence of

pre-partition ‘Daur-e-Nawab’ and Amir Khusro’s Shaadi Kalaams, to the after partition 1950s film

era glam of vintage cars and the retro-era of cat eye liners of the 70s, as well as an interpretation of

current prevailing trends. With the fashion presentation styled by the creative team at Nabila's and

choreographed by Fia, Shaadianeh ranges between PKR 1,250 to PKR 6,000.

The launch event was addressed by Hamid Zaman, Managing Director of Sefam (Pvt.) Ltd (Parent

Company of Kayseria) and CEO of Kayseria, followed by the awarding of the first series of loyalty

cards to 8 loyal Kayseria customers by Mr. Zaman and Kayseria patron and Sefam Executive

Director, Seema Aziz. The event also featured a reveal of ‘Kayseria Films’, a project capturing the

spirit and art of the brand through their debut of a special film based on ‘Shaadianeh’ as directed by

Abdullah Harris.

Hosted by model Nadia Hussain, the event was attended by fashion designers, musicians, stylists,

media personalities and Kayseria patrons alike including designers Fahad Hussayn, Mohsin Ali,

Ali Xeeshan, Rana Noman Haq, stylists Rana Khan Fawad and Khawar Riaz, media personalities

Huma Amir Shah and Maria Memon, filmmakers Steve Moore and Sarah Tareen, musicians Haroon

Shahid and Farhan Ali and biking enthusiast Moeen Khan to name a few. The event was managed

by Bilal Mukhtar Events with public relations by Lotus PR.

Kayseria's loyalty card programme and the new Eid collection are now available at all Kayseria

stores nationwide.

‘Kayseria' as the name suggests is synonymous with the Jogi, the pilgrim adorned in the unstitched

Saffron robe. The Jogi sets out to discover the beauty that transcends this world's confined concepts

and journeys onto something magical and majestic. The brand, originally conceived by Mr. Hamid

Zaman, is perhaps among the pioneers of Eastern fashion brands in the country to have a dedicated

research and development department led by an experienced and qualified artist & designer, Mr.

Waleed Zaman, Art Director of Kayeria, Magic in Print. A Kayseria design is timeless, being made

with the sincere intention to adorn the wearer and enhance their beauty. The soil and soul of the

homeland is Kayseria’s biggest inspiration and the brand also draws inspiration from other traditions

of the world. Kayseria has grown to become one of the largest, most successful and trusted

textile retail brands from Pakistan with over 55 outlets in 5 countries. Kayeria’s printed fabrics,

embroideries, embellishments and special editions always tell a story.

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