![Events Pakistan [ONE STOP EVENT GUIDE]](http://1.bp.blogspot.com/-ocEYNzTIdDA/Uuit5TFtAwI/AAAAAAAAD40/9AttvTdbQYw/s1600/logo%2Bcopy.png)
[Lahore: 16th June 2014] Premier designer textile house Kayseria launched its customer-focused
Loyalty Card Programme at an exclusive launch event held at Faletti’s Hotel on 15th
Lahore. At the same event, the brand showcased an exclusive preview of their Eid collection 2014
titled “Shaadianeh” which was followed by a musical performance by Pakistani pop legend, Sajjad
Ali.
The new Eid collection paid homage to several eras of the previous century, from the essence of
pre-partition ‘Daur-e-Nawab’ and Amir Khusro’s Shaadi Kalaams, to the after partition 1950s film
era glam of vintage cars and the retro-era of cat eye liners of the 70s, as well as an interpretation of
current prevailing trends. With the fashion presentation styled by the creative team at Nabila's and
choreographed by Fia, Shaadianeh ranges between PKR 1,250 to PKR 6,000.
The launch event was addressed by Hamid Zaman, Managing Director of Sefam (Pvt.) Ltd (Parent
Company of Kayseria) and CEO of Kayseria, followed by the awarding of the first series of loyalty
cards to 8 loyal Kayseria customers by Mr. Zaman and Kayseria patron and Sefam Executive
Director, Seema Aziz. The event also featured a reveal of ‘Kayseria Films’, a project capturing the
spirit and art of the brand through their debut of a special film based on ‘Shaadianeh’ as directed by
Abdullah Harris.
Hosted by model Nadia Hussain, the event was attended by fashion designers, musicians, stylists,
media personalities and Kayseria patrons alike including designers Fahad Hussayn, Mohsin Ali,
Ali Xeeshan, Rana Noman Haq, stylists Rana Khan Fawad and Khawar Riaz, media personalities
Huma Amir Shah and Maria Memon, filmmakers Steve Moore and Sarah Tareen, musicians Haroon
Shahid and Farhan Ali and biking enthusiast Moeen Khan to name a few. The event was managed
by Bilal Mukhtar Events with public relations by Lotus PR.
Kayseria's loyalty card programme and the new Eid collection are now available at all Kayseria
stores nationwide.
‘Kayseria' as the name suggests is synonymous with the Jogi, the pilgrim adorned in the unstitched
Saffron robe. The Jogi sets out to discover the beauty that transcends this world's confined concepts
and journeys onto something magical and majestic. The brand, originally conceived by Mr. Hamid
Zaman, is perhaps among the pioneers of Eastern fashion brands in the country to have a dedicated
research and development department led by an experienced and qualified artist & designer, Mr.
Waleed Zaman, Art Director of Kayeria, Magic in Print. A Kayseria design is timeless, being made
with the sincere intention to adorn the wearer and enhance their beauty. The soil and soul of the
homeland is Kayseria’s biggest inspiration and the brand also draws inspiration from other traditions
of the world. Kayseria has grown to become one of the largest, most successful and trusted
textile retail brands from Pakistan with over 55 outlets in 5 countries. Kayeria’s printed fabrics,
embroideries, embellishments and special editions always tell a story.
Loyalty Card Programme at an exclusive launch event held at Faletti’s Hotel on 15th
Lahore. At the same event, the brand showcased an exclusive preview of their Eid collection 2014
titled “Shaadianeh” which was followed by a musical performance by Pakistani pop legend, Sajjad
Ali.
The new Eid collection paid homage to several eras of the previous century, from the essence of
pre-partition ‘Daur-e-Nawab’ and Amir Khusro’s Shaadi Kalaams, to the after partition 1950s film
era glam of vintage cars and the retro-era of cat eye liners of the 70s, as well as an interpretation of
current prevailing trends. With the fashion presentation styled by the creative team at Nabila's and
choreographed by Fia, Shaadianeh ranges between PKR 1,250 to PKR 6,000.
The launch event was addressed by Hamid Zaman, Managing Director of Sefam (Pvt.) Ltd (Parent
Company of Kayseria) and CEO of Kayseria, followed by the awarding of the first series of loyalty
cards to 8 loyal Kayseria customers by Mr. Zaman and Kayseria patron and Sefam Executive
Director, Seema Aziz. The event also featured a reveal of ‘Kayseria Films’, a project capturing the
spirit and art of the brand through their debut of a special film based on ‘Shaadianeh’ as directed by
Abdullah Harris.
Hosted by model Nadia Hussain, the event was attended by fashion designers, musicians, stylists,
media personalities and Kayseria patrons alike including designers Fahad Hussayn, Mohsin Ali,
Ali Xeeshan, Rana Noman Haq, stylists Rana Khan Fawad and Khawar Riaz, media personalities
Huma Amir Shah and Maria Memon, filmmakers Steve Moore and Sarah Tareen, musicians Haroon
Shahid and Farhan Ali and biking enthusiast Moeen Khan to name a few. The event was managed
by Bilal Mukhtar Events with public relations by Lotus PR.
Kayseria's loyalty card programme and the new Eid collection are now available at all Kayseria
stores nationwide.
‘Kayseria' as the name suggests is synonymous with the Jogi, the pilgrim adorned in the unstitched
Saffron robe. The Jogi sets out to discover the beauty that transcends this world's confined concepts
and journeys onto something magical and majestic. The brand, originally conceived by Mr. Hamid
Zaman, is perhaps among the pioneers of Eastern fashion brands in the country to have a dedicated
research and development department led by an experienced and qualified artist & designer, Mr.
Waleed Zaman, Art Director of Kayeria, Magic in Print. A Kayseria design is timeless, being made
with the sincere intention to adorn the wearer and enhance their beauty. The soil and soul of the
homeland is Kayseria’s biggest inspiration and the brand also draws inspiration from other traditions
of the world. Kayseria has grown to become one of the largest, most successful and trusted
textile retail brands from Pakistan with over 55 outlets in 5 countries. Kayeria’s printed fabrics,
embroideries, embellishments and special editions always tell a story.
