The acclaimed fashion designer Erum Khan (EK) is all set to conquer the Lahore
market with the opening of her new flagship store at prestigious MM Alam Road,
Gulberg Lahore.
EK store includes couture and formal wear. She unveiled her new bridal collection
at launch. Erum’s design ethos based on bringing together attractive cuts and
colours with embellishments in a way that is not overshadowed by others;
rather they flow together naturally. Her new collection consists of innovative
cuts like long shirts, lehnga, angrakhas and open gowns. The collection came in
contemporary and stylish cuts merged with the combination of conventional and
unconventional embellishment with a colour palette based in bright colors with
a blend of pastels and earthy tones and is based on organza and net with a lot of
sequences, gota and pearls.
On the launch of her store, Erum Khan said, “I am very glad that I am getting a
very good response from Lahories. I found very humble and loving people here.
Opening store in Lahore is my big project. I have brought my new collection which
is unique and very different from my rest of the collections. Designing clothes
have always been my passion. Now I have entered in Lahore market, I am feeling
proud to be the part of it.”
Being specialist in Couture, Erum made her name in fashion industry in a very
short span of time. She started her journey in 2005.Her eye catching designs
stand out for their blend of eastern and western cuts and abstract forms which
accentuate by vivacious trimmings.
EK Store in Islamabad is currently located at 819,Chaklala Scheme III, Rawalpindi.
Her Lahore store launches at the First floor OPTP building, MM Alam Road
Gulberg Lahore on June 13, 2014.
market with the opening of her new flagship store at prestigious MM Alam Road,
Gulberg Lahore.
EK store includes couture and formal wear. She unveiled her new bridal collection
at launch. Erum’s design ethos based on bringing together attractive cuts and
colours with embellishments in a way that is not overshadowed by others;
rather they flow together naturally. Her new collection consists of innovative
cuts like long shirts, lehnga, angrakhas and open gowns. The collection came in
contemporary and stylish cuts merged with the combination of conventional and
unconventional embellishment with a colour palette based in bright colors with
a blend of pastels and earthy tones and is based on organza and net with a lot of
sequences, gota and pearls.
On the launch of her store, Erum Khan said, “I am very glad that I am getting a
very good response from Lahories. I found very humble and loving people here.
Opening store in Lahore is my big project. I have brought my new collection which
is unique and very different from my rest of the collections. Designing clothes
have always been my passion. Now I have entered in Lahore market, I am feeling
proud to be the part of it.”
Being specialist in Couture, Erum made her name in fashion industry in a very
short span of time. She started her journey in 2005.Her eye catching designs
stand out for their blend of eastern and western cuts and abstract forms which
accentuate by vivacious trimmings.
EK Store in Islamabad is currently located at 819,Chaklala Scheme III, Rawalpindi.
Her Lahore store launches at the First floor OPTP building, MM Alam Road
Gulberg Lahore on June 13, 2014.