Leading Fashion Designer Erum Khan launches her first flagship store in Lahore

 The acclaimed fashion designer Erum Khan (EK) is all set to conquer the Lahore

market with the opening of her new flagship store at prestigious MM Alam Road,

Gulberg Lahore.

EK store includes couture and formal wear. She unveiled her new bridal collection

at launch. Erum’s design ethos based on bringing together attractive cuts and

colours with embellishments in a way that is not overshadowed by others;

rather they flow together naturally. Her new collection consists of innovative

cuts like long shirts, lehnga, angrakhas and open gowns. The collection came in

contemporary and stylish cuts merged with the combination of conventional and

unconventional embellishment with a colour palette based in bright colors with

a blend of pastels and earthy tones and is based on organza and net with a lot of

sequences, gota and pearls.

On the launch of her store, Erum Khan said, “I am very glad that I am getting a

very good response from Lahories. I found very humble and loving people here.

Opening store in Lahore is my big project. I have brought my new collection which

is unique and very different from my rest of the collections. Designing clothes

have always been my passion. Now I have entered in Lahore market, I am feeling

proud to be the part of it.”

Being specialist in Couture, Erum made her name in fashion industry in a very

short span of time. She started her journey in 2005.Her eye catching designs

stand out for their blend of eastern and western cuts and abstract forms which

accentuate by vivacious trimmings.

EK Store in Islamabad is currently located at 819,Chaklala Scheme III, Rawalpindi.

Her Lahore store launches at the First floor OPTP building, MM Alam Road

Gulberg Lahore on June 13, 2014.