June 20, 2014

Maybelline New York introduces new Compact / To Go version of the coveted Clear Smooth All in One Cake Powder in Pakistan

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The All in One that does It All! :

Maybelline New York introduces new Compact / To Go version of the coveted

[Karachi: 20th June 2014] Trend setting cosmetics brand, Maybelline New York, has launched

a limited edition Compact/To Go version of its popular Clear Smooth All in One Cake Powder

in Pakistan. Internationally renowned as the powder of a new generation, the Maybelline Clear

Smooth All in One Cake Powder’s composition is ideal for Pakistani skin specifically in the

summer heat, promising all day Shine Control and UV Protection while concealing blemishes

and evening out skin for a smoother complexion.

The new product was launched amid an exclusive press meet at Savor Boat Crew in Karachi.

The proceedings commenced with a welcome note and an overview of the new product by

Maybelline’s brand manager Wafa Kalia who elaborated on the convenience aspect and

benefits of the new To Go version of the Cake Powder. This was followed by a presentation

of make-up looks in association with Clear Smooth as envisioned by Maybelline’s make-up

artist of the year Raana Khan. The make-up artist showcased two summer looks using Clear

Smooth To Go All in One Cake Powder on Maybelline New York’s local face of the brand VJ

Sehrish and a special Facebook fan. The event concluded with a soothing cruise ride which

aptly demonstrated the ON THE GO aspect of the new compact Clear Smooth All in One Cake

Powder. Public Relations was managed by Lotus PR.

Designed to protect, brighten and control oil for flawless, matte skin all day, the Maybelline New

York All in One convenient compact Cake Powder is economically priced at PKR 250/- and

comes in 6 different shades. Maybelline’s Compact / To Go version of the Clear Smooth All in

One Cake Powder is now available nationwide.

“At Maybelline New York, it’s all about setting the right trends with the best possible formulas;

the To Go version of Clear Smooth All in One Cake Powder embraces this: It is the ultimate

protecting, perfecting skin shield and is ideal for summer, especially for girls on the go!

The introduction of the compact/limited version of Clear Smooth comes from the brand’s

commitment to provide Pakistani consumers with the latest innovations in make-up and

enhancing Maybelline New York’s accessibility to a wider audience.” – stated Wafa Kalia Brand

Manager Maybelline New York Pakistan.

“The To Go Version of Clear Smooth is a makeup essential for every girl this summer. The

product contains SPF 25 sunscreen which protects the skin and one’s complexion from the

harsh summer sun. The product is also lightweight, oil free and non comedogenic, ensuring the

skin can breathe and pores are not clogged” - stated Raana Khan, Maybelline’s Make-up Artist

of the year.

For further information, please log on to:


For further press and publicity queries, please contact Jaffer Ali, jafferali@lotuspk.com +92 302

848 99 55 or Shireen Rehman, shireenrehman@lotuspk.com +92 302 848 19 06

Clear Smooth All in One Cake Powder in Pakistan!

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About Maybelline New York:

From a small, family-owned business to the number one cosmetics company in America,

Maybelline New York is available in over 129 countries worldwide. As the fast growing & ever

strengthening pillar of growth in the L’OrĂ©al Pakistan group, Maybelline New York combines

technologically advanced formulations with on-trend expertise to create accessible cosmetics

with a spirited style. Further capturing the essence of New York City style, Maybelline New

York's fan page is the go-to destination for all the 'It' girls, offering exclusive, unique and behind-
the-scenes beauty and fashion updates.

Log onto https://www.facebook.com/MaybellineNewYork.Pakistan

Maybe she’s born with it. Maybe it’s Maybelline.


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