June 27, 2014

Nida Azwer to launch Nida Azwer Accessories

The Nida Azwer Atelier set to launch: Nida Azwer Accessories

[Karachi: XX June 2014]: The Nida Azwer Atelier announces their latest brand expansion with

a new line of permanent accessories across their stand-alone boutiques by the name of “Nida

Azwer Accessories”. The first collection of accessories will be available at all Nida Azwer stores

starting June 30th 2014 at a price range of PKR 1000 onwards.

The accessories line consists of clutches, necklaces, earrings, bracelets, bangles and rings, all

crafted to compliment the Nida Azwer collections in store.

Speaking about her new venture into accessories, Nida Azwer has said “The Nida Azwer

Accessories line comes as a natural brand extension to us, as we look even more towards

providing our patrons with a one stop fashion shop, also making our stores more accessible

to a wider diversity of people. In the same spirit as our brand philosophy, our accessories

further reflect a mix of classic and vintage elements as well as the more contemporary designs

integrating hand crafted brass, semi-precious stones and Swarovski crystals across a selection

of pieces. Artisans in Pakistan, India and Turkey have worked to independently create a

selection of these accessories. We will soon also be launching our Eid collection across

pret and lawn as well and hope our new accessories line will compliment these and all our

collections to come.”

For more information regarding the brand, log on to www.facebook.com/nidaazwerfashionhouse

or follow the brand on Instagram: NidaAzwerAtelier.

For further press and publicity purposes please contact Shireen Rehman at Lotus Client

Management & Public Relations, shireenrehman@lotuspk.com +92 302 848 1906

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