June 22, 2014

Turkish fashion brand SARAR launches first store with debut Spring / Summer collection in Pakistan


Turkish fashion brand SARAR launches first store with debut Spring / Summer collection

[Karachi: 22nd June 2014]: Acclaimed high street Turkish fashion brand SARAR launched their

flagship store in Pakistan at Dolmen Mall Clifton, Karachi. The brand has been introduced in

Pakistan by entrepreneur Sameer Pervez Hussain, furthering SARAR’s global fashion legacy

spanning over 65 years across 5 continents in 49 different countries1

features SARAR’s Spring/Summer collection of premium formal wear and casual wear, for men

specifically.

With more than 200 stores located globally, SARAR is renowned for their high quality

workmanship and specialize in creating stylish and fashionable apparel including shirts, jackets,

trousers, coats and raincoats for men and shirts, jackets, skirts and trousers for women alike.

SARAR’s first store in Pakistan will first feature the brand’s menswear and accessories lines:

SARAR, INTERVIEW SARAR and C.C.S SARAR. The brand will also introduce their global

lines of sophisticated women’s wear SARAR WOMAN and SARAR Esarp/Scarf locally in the

near future.

Speaking about the launch of SARAR in Pakistan, CEO Sameer Pervez Hussain said, “We

are delighted to introduce SARAR in Pakistan, aimed at professionals and those who have a

meticulous taste for stylish clothing, which is diligently tailored. The brand’s apparel is made

from a variety of luxurious and carefully woven fabrics with tailoring that ensures every item

of clothing fits perfectly. With the launch of our Karachi flagship store, we are introducing the

label’s menswear and accessories lines at first, with womenswear to follow.”

SARAR is a Turkish brand which commenced its commercial operations in 1944 and

manufactures menswear, women’s wear, accessories and home textiles through five state of

the art manufacturing plants located in Turkey. With its high quality workmanship and peerless

products, SARAR competes with global brands in the ready to wear clothing sector.

in Pakistan

. The brand’s flagship store

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