[Lahore: 14th July 2014]: Critically acclaimed couturier Adnan Pardesy is set to unveil his new
Eid Pret Collection at the opening of multi designer store Tres Chic in Lahore on 14th
Timing 8:30 pm onwards.
Pardesy’s new collection expresses the brand’s signature style of creating elegance through
designs that exude simplicity and minimalism. Pardesy’s Eid Collection departs from the
traditional with the introduction of a range of silhouettes based in a range of solid colors only.
Indeed the designers sartorial vision for Eid are pieces in solids for women that can be paired
with anything existing piece in one’s wardrobe such as printed pallazos, churidaars et al. The
Collection is based in broad color palette including ivory, black, yellow, royal and light blue
with fabrics that are 100% Cotton, Japanese Muslins and 100% Silk Chiffons. The collection is
accented with laces as trimmings along with embedded buttons of different stones.
“My vision of feminine beauty lies in her simplicity and minimalism and I always look to
translate this across each of my designs. With the Eid collection, my idea has been to depict
understated elegance, designed to appeal to women who appreciate detailed craftsmanship
with a commitment to an impeccable finish. In 2014 -2015 we are endeavoring to make the label
Adnan Pardesy more accessible to a wider audience via the unveiling of more pret and luxury
pret collections which will also be available nationwide ”– Said Adnan Pardesy on the new Eid
The Eid collection has two price series; Cottons will be retailed from PKR 3,500 to 7,000 and
chiffons ranging from PKR 7,500 to 11,000. After the collection’s debut in Lahore, the new
collection will also be available for retail at Labels (Karachi), The designers (Karachi and Dubai)
Designers Fashion Lounge (Qatar), Reeshme Daage (Jeddah) and Verace (Islamabad).
A graduate of the Asian Institute of Fashion Design (AIFD), Pardesy launched his label Adnan
Pardesy in 2007. He defines his design philosophy as minimalism and employs structure and
architecture as his inspiration for his design. Adnan Pardesy originates from an established
textile background with experience in garment and textile manufacturing. He is also on the
Board of Governors of Asian Institute of Fashion Design, Pakistan.